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Roofr

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A marketplace for roofing and utilizes satellite imagery for instant roofing estimates

San Francisco, United StatesFounded 2015eCommerce & Marketplaces
Valuation $0–100M Latest valuation · 2023
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Roofr and the history behind them.

About Roofr

Roofr is a dynamic startup that provides a comprehensive sales platform tailored specifically for roofing contractors. The company operates in the construction technology market, focusing on enhancing the sales process for roofers. Roofr's primary clients are roofing businesses looking to streamline their operations, improve accuracy in roof measurements, and generate professional proposals quickly.

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Roofr offers several key products and services:

1. **Roof Measurement Reports**: Roofr provides highly accurate roof measurement reports within 24 hours for a fee of $15. These reports can be generated using drone, satellite, or blueprint images, or clients can draw them themselves. This service ensures that roofers have precise data to base their estimates on.

2. **Estimation Tools**: Roofr allows users to create quotes in minutes using predefined price lists and automatically calculates material requirements from the measurement reports. This feature significantly reduces the time and effort needed to prepare accurate estimates.

3. **Professional Proposals**: Roofr enables roofers to generate stunning, professionally designed proposals that can be shared with clients in a single click. These proposals can also capture client signatures from any device, making the approval process seamless and efficient.

4. **Lead Generation**: The platform includes a roofing calculator that helps generate qualified leads, aiding roofers in expanding their customer base.

5. **Community and Resources**: Roofr offers a range of resources including a blog, tutorial videos, FAQs, masterclasses, and a podcast to support its users. Additionally, the Roofr Store sells branded merchandise like hoodies and t-shirts.

Roofr's business model is based on providing these tools and services to roofing contractors for a fee, either through one-time payments for specific reports or through subscriptions for ongoing access to the platform's features. This model ensures a steady revenue stream while adding value to the clients by saving them time and enhancing their professional image.

In summary, Roofr is revolutionizing the roofing industry by offering a suite of tools that make the sales process faster, more accurate, and more professional.

**Keywords**: Roofing, Sales Platform, Measurement Reports, Estimation Tools, Professional Proposals, Lead Generation, Construction Technology, Roofing Contractors, Accurate Data, Streamlined Operations.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2015
Headquarters
San Francisco, United States
Employees
299
Open positions
27
Dealroom signal
89.3/100
Industry
Real Estate, Home Living
Sub-industry
Construction, Real Estate Services
Sector
eCommerce & Marketplaces, Home Improvement, Satellite Imagery, Insurtech Related, Space Tech for Energy, Space Downstream, YC S17
Business model
Marketplace & ecommerce
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Roofr.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Jan 2025 $0 Crosslink Capital · MGFO · ABC Supply · EUCLID VENTURES
SERIES AEquity / VC Oct 2023 $24M $94M Bullpen Capital · Podemsky Ventures · Vertical Venture Partners · ACE and Company
Showing the latest 2 of 8 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Roofr website traffic

Latest recorded traffic for Roofr is 570K monthly website visits, down 1.7% over the last three months. Roofr's team grew 9.5% over the past year.

Latest monthly visits570K 3-month web change-1.7% 1-year team growth+9.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

23 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A12 investors entered at this stage

  • Bullpen Capital
  • Avidbank Holdings
  • Vertical Venture Partners
  • Interplay
  • I2BF Global Ventures
  • K5 Global
  • Podemsky Ventures
  • ABC Supply
  • MGFO
  • Silicon Valley Bank
  • TCV
  • EUCLID VENTURES

Other known investors7 additional known investors

  • Catapult VC
  • Four Cities Capital
  • Future Communities Capital
  • Johnathan Podemsky
  • Joseph Guzel
  • Louis Beryl
  • Paul Buchheit
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇨🇦 Canada65.3%
🇺🇸 United States24.7%
🇧🇷 Brazil2.3%
🇵🇭 Philippines1.8%
🇺🇦 Ukraine1.4%
Top 5 of 12 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Roofr on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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