R
Roofr
A marketplace for roofing and utilizes satellite imagery for instant roofing estimates
About Roofr
Roofr is a dynamic startup that provides a comprehensive sales platform tailored specifically for roofing contractors. The company operates in the construction technology market, focusing on enhancing the sales process for roofers. Roofr's primary clients are roofing businesses looking to streamline their operations, improve accuracy in roof measurements, and generate professional proposals quickly.
Read full description
Roofr offers several key products and services:
1. **Roof Measurement Reports**: Roofr provides highly accurate roof measurement reports within 24 hours for a fee of $15. These reports can be generated using drone, satellite, or blueprint images, or clients can draw them themselves. This service ensures that roofers have precise data to base their estimates on.
2. **Estimation Tools**: Roofr allows users to create quotes in minutes using predefined price lists and automatically calculates material requirements from the measurement reports. This feature significantly reduces the time and effort needed to prepare accurate estimates.
3. **Professional Proposals**: Roofr enables roofers to generate stunning, professionally designed proposals that can be shared with clients in a single click. These proposals can also capture client signatures from any device, making the approval process seamless and efficient.
4. **Lead Generation**: The platform includes a roofing calculator that helps generate qualified leads, aiding roofers in expanding their customer base.
5. **Community and Resources**: Roofr offers a range of resources including a blog, tutorial videos, FAQs, masterclasses, and a podcast to support its users. Additionally, the Roofr Store sells branded merchandise like hoodies and t-shirts.
Roofr's business model is based on providing these tools and services to roofing contractors for a fee, either through one-time payments for specific reports or through subscriptions for ongoing access to the platform's features. This model ensures a steady revenue stream while adding value to the clients by saving them time and enhancing their professional image.
In summary, Roofr is revolutionizing the roofing industry by offering a suite of tools that make the sales process faster, more accurate, and more professional.
**Keywords**: Roofing, Sales Platform, Measurement Reports, Estimation Tools, Professional Proposals, Lead Generation, Construction Technology, Roofing Contractors, Accurate Data, Streamlined Operations.
At a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- San Francisco, United States
- Employees
- 299
- Open positions
- 27
- Dealroom signal
- 89.3/100
- Industry
- Real Estate, Home Living
- Sub-industry
- Construction, Real Estate Services
- Sector
- eCommerce & Marketplaces, Home Improvement, Satellite Imagery, Insurtech Related, Space Tech for Energy, Space Downstream, YC S17
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Roofr.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Jan 2025 | $0 | — | Crosslink Capital · MGFO · ABC Supply · EUCLID VENTURES | ↗ |
| SERIES A✓Equity / VC | Oct 2023 | $24M | $94M | Bullpen Capital · Podemsky Ventures · Vertical Venture Partners · ACE and Company | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Roofr is 570K monthly website visits, down 1.7% over the last three months. Roofr's team grew 9.5% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Series A12 investors entered at this stage
Bullpen Capital
Avidbank Holdings
Vertical Venture Partners
Interplay
I2BF Global Ventures
K5 Global
Podemsky Ventures
ABC Supply
MGFO
Silicon Valley Bank
TCV
EUCLID VENTURES
Other known investors7 additional known investors
Catapult VC- FCFour Cities Capital
Future Communities Capital
Johnathan Podemsky- JGJoseph Guzel
Louis Beryl
Paul Buchheit
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Roofr on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Roofr’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.











