Ronshin

About Ronshin

Ronshin Education and Culture Industry Development Co., Ltd. is a company based in Xi'an, Shaanxi, that specializes in the planning, distribution, and export of children's cultural products. Founded in 2006, the company focuses on creating a diverse range of books for children aged 0-14.

The company operates primarily through its main book brands, "Lelequ" and "Aoyoumao". Lelequ, established in 2006, is positioned as a mid-to-high-end children's book brand. Aoyoumao was launched in 2019 to cater to the mass-market consumer. In 2022, a third brand, "Er Yu," was introduced, focusing on children's literature. Ronshin's products are notable for their interactive and participatory features, including pop-up books, flip books, sound books, and multimedia books designed to develop children's cognitive and motor skills.

Ronshin's business model encompasses both content creation and distribution. The company selects and licenses high-quality international children's books while also developing original content rooted in traditional Chinese culture. Distribution channels are extensive, covering online platforms like JD.com, Tmall, and Douyin, as well as offline presence in Xinhua bookstores, chain bookstores, and independent retailers across China. The company also engages in B2B collaborations, developing custom book products for corporate clients such as KFC, Pizza Hut, and Mead Johnson. In a move towards digital transformation, Ronshin launched the "Lelequ Little Rocket AI Smart Reading Pen" in 2022, an intelligent hardware device designed to work with its expanding library of scannable books.

The company has achieved significant milestones, including being recognized as a "National Key Cultural Export Enterprise" and a "National Copyright Demonstration Unit". It successfully went public on the Shenzhen Stock Exchange's Growth Enterprise Market (ChiNext) on September 8, 2022, under the stock code 301231. The company's legal representative and general manager is Wang Yihua.