Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Roller

Explore full profile

An all-in-one software solution for leisure and entertainment venues

Melbourne, AustraliaFounded 2011Other B2B Software
Valuation $250–500M Last recorded · 2025
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Roller and the history behind them.

About Roller

ROLLER Software operates in the leisure and attractions industry, providing a comprehensive venue management platform designed to enhance guest experiences and streamline operations. The company serves a diverse range of clients, including amusement parks, bowling alleys, and inflatable play centers. ROLLER's platform offers features such as online booking, product management, and sales optimization, which help venues manage their day-to-day operations more efficiently. The business model is subscription-based, where clients pay a recurring fee to access the software and its various modules. Revenue is generated through these subscriptions as well as additional services like professional training and best practice advice. The market for venue management software is growing, driven by the increasing demand for digital solutions that improve operational efficiency and customer satisfaction. ROLLER's focus on the leisure and attractions sector allows it to tailor its offerings specifically to the needs of these businesses, providing a competitive edge. The company has demonstrated significant revenue growth, as evidenced by its clients like Innoflate and Pinz Bowling Group, who have expanded their operations with the help of ROLLER's platform.

Source: Dealroom company data

At a glance

Founded
2011
Headquarters
Melbourne, Australia
Sector
Other B2B Software
Power Law
Colt$25–100M revenue

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • Fairfax Media
  • Acadian Software
  • Partners For Growth

Series B and later2 investors entered at this stage

Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇦🇺 Australia47.4%
🇺🇸 United States30.6%
🇬🇧 United Kingdom11.6%
🇨🇷 Costa Rica3.4%
🇧🇦 Bosnia and Herzegovina3%
Top 5 of 12 shown
Web traffic by country
120K monthly visits
across markets
🇺🇸 United States38.5%
🇨🇦 Canada11.2%
🇦🇺 Australia9.9%
🇬🇧 United Kingdom9.3%
🇳🇱 Netherlands2.8%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Roller on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Roller on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.