COMPANY PROFILE

RocksBox

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Rocksbox: The Premium Jewelry Subscription Box

San Francisco, United StatesFounded 2012eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2016

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About RocksBox

Rocksbox is a subscription-based jewelry service that caters primarily to women who enjoy wearing designer jewelry without the commitment of purchasing. Operating in the fashion and accessories market, Rocksbox offers members a curated selection of three pieces of jewelry each month for a fee of $21. Members can wear the jewelry on loan and have the option to buy or swap the pieces at any time, with free shipping both ways. The business model is subscription-based, generating recurring revenue from monthly membership fees. Rocksbox differentiates itself by providing a personalized experience, leveraging customer preferences to curate selections, and offering flexibility with unlimited swaps. The company aims to bring the joy of jewelry to its members, fostering a sense of discovery and style.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2012
Headquarters: San Francisco, United States
Employees: 27
Open positions: None listed
Dealroom signal: 68.3/100
Industry: Fashion
Sub-industry: Luxury
Sector: eCommerce & Marketplaces, Delivery, Messaging, Jewelry, Renting, Box, Chat
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Apr 2021	$0	—	Signet Jewelers	↗
SERIES A✓Equity / VC	Mar 2016	$8.7M	$35M	SignalFire · Ellen Levy · Matrix Partners · KEC Ventures	—

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

RocksBox website traffic

Latest recorded traffic for RocksBox is 18K monthly website visits, down 86.2% over the last three months. RocksBox's team declined 10% over the past year.

Latest monthly visits18K 3-month web change-86.2% 1-year team growth-10%

Monthly website visitsApr 2016–Jul 2026

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