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Rockets of Awesome
Direct-to-consumer kids apparel brand that is designing and selling over-the-top awesome clothes
About Rockets of Awesome
Rockets of Awesome is a direct-to-consumer company specializing in stylish and personalized clothing for children aged 2 to 14. Operating in the e-commerce market, the company serves busy parents looking for convenient and fashionable clothing solutions for their kids. The business model revolves around a subscription service where customers receive a curated box of clothing items based on their preferences and sizes. Each box includes 5, 8, or 12 items, and customers can try everything on, keep what they love, and send back the rest for free. The company charges a $20 styling fee per box, which is credited toward any items kept. Significant savings are offered when customers choose to keep all items in the box, with discounts ranging from 25% to 45%. Rockets of Awesome makes money through the sale of individual clothing items and the subscription service. The company aims to simplify the lives of parents while providing high-quality, stylish clothing for kids.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 10
- Open positions
- None listed
- Dealroom signal
- 75.7/100
- Industry
- Fashion, Kids
- Sub-industry
- Apparel
- Sector
- Fashion, Retail, Direct-to-Consumer, Marketplace & Ecommerce, Woman Founder
- Business model
- Manufacturing
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Rockets of Awesome.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | May 2021 | $3.5M | $98M | Undisclosed | — |
| SERIES COther financing | Feb 2019 | $20M | $78M | General Catalyst · Forerunner Ventures · Angel Capital Management · August Capital | ↗ |
Growth signals
Latest recorded traffic for Rockets of Awesome is 2.9K monthly website visits, down 70.7% over the last three months. Rockets of Awesome's team grew 25% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A8 investors entered at this stage
Forerunner Ventures
General Catalyst
Female Founders Fund
Sterling.VC
Launch Incubator
August Capital
Gwyneth Paltrow
Burda Principal Investments
Series B and later3 investors entered at this stage
Foot Locker
Angel Capital Management
Hubert Burda Media
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Rockets of Awesome on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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