RocketRez

About RocketRez

RocketRez is a cloud-based software provider offering a unified platform for ticketing, point-of-sale (POS), and guest management for the tours and attractions industry. The company was founded in 2011 by John Pendergrast, who initially developed the solution for a consulting client before re-launching it for the broader market. Pendergrast was motivated by the outdated technology available to mid-market tour and attraction operators.

The company's all-in-one platform is designed for high-volume tour and attraction venues, serving clients such as zoos, aquariums, museums, boat tours, and theme parks. It integrates online, in-person, and call center booking engines with a full POS and inventory management system. The platform's modular design allows clients to select features based on their needs, including retail and dining management, private events, photo systems, memberships, and analytics. RocketRez has also incorporated an AI-powered communication engine called Relay to automate guest communications before, during, and after their visit. In March 2023, the company acquired TourOpp Go!, an AI-driven SMS communication technology, to further enhance its guest experience capabilities.

The business model is based on providing its comprehensive software-as-a-service (SaaS) platform to mid-market operators, enabling them to manage multiple revenue streams and centralize their data. The company has demonstrated significant growth, more than doubling its annual recurring revenue year-over-year and expanding its customer base even during the COVID-19 pandemic. This growth was supported by key funding rounds, including a Series A of $8.4 million CAD in 2021 and a Series B of $15 million USD ($20 million CAD) in 2023, led by investors such as Blueprint Equity and Level Equity. These investments are aimed at accelerating product development, expanding into new markets like Europe, and adding to its team.