R
ROCKETO
Convenient-RAW Organic Dog Food
About ROCKETO
ROCKETO is a direct-to-consumer pet food company specializing in dehydrated organic dog food. The company targets health-conscious dog owners who are looking for a convenient alternative to raw food diets without compromising on nutritional value.
The core product is an air-dried dog food made from high-protein (85% meat) and low-carbohydrate ingredients, supplemented with 15% superfoods. The formulation is grain-free and contains no fillers, positioning it as a premium offering in the pet food market. ROCKETO operates on a subscription-based e-commerce model, delivering its products directly to customers' homes. This model provides recurring revenue and fosters direct relationships with its client base. The company also offers its products for one-time purchase.
The business generates revenue by selling its range of dog food and treats, such as "ORGANIC GUT BITES," through its website. The pricing is higher than traditional kibble, which the company justifies by its use of high-quality, organic ingredients. The marketing emphasizes the health benefits for dogs, such as improved digestion and overall well-being, and the convenience for owners.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Employees
- 8
- Open positions
- 1
- Dealroom signal
- 82.3/100
- Industry
- Food
- Sector
- eCommerce & Marketplaces, Sustainable Development Goals, Climate Tech, Pets, Pet Food, Hard Tech, Woman Founder
- Business model
- Manufacturing, Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Oct 2023 | $2M | $8M | Kormotech Ventures | ↗ |
| EARLY VCEquity / VC | Feb 2020 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for ROCKETO is 13K monthly website visits, down 18.8% over the last three months. ROCKETO's team grew 14.3% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
- KVKormotech Ventures
Other known investors3 additional known investors
Artesian Capital Management
Founders Factory
Open Circle Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about ROCKETO on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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