Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Rocana

Explore full profile

CA-based provider of root cause analysis software company

San Francisco, United StatesFounded 2014Other B2B Software
Valuation $0–100M Latest valuation · 2015
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Rocana and the history behind them.

About Rocana

Rocana emerged in 2014 as a specialized firm in IT operations analytics, founded by Omer Trajman, Eric Sammer, and Don Brown, who brought extensive experience from tech giants like Cloudera, Vertica, and Experian. Trajman, having led technology and customer solutions at Cloudera and big data initiatives at Vertica, co-founded Rocana to introduce a more intelligent approach to IT infrastructure monitoring. The company, initially named ScalingData, secured $19.4 million in funding over two rounds, with notable investors including Google Ventures, General Catalyst, and Toba Capital.

Read full description

The firm's core offering was Rocana Ops, an IT operations analytics platform designed to provide total operational visibility by capturing and analyzing vast amounts of machine data from all sources within an organization. The platform was built to leverage the Hadoop ecosystem, combining event data warehouse capabilities with machine learning to identify emerging issues, detect anomalies, and minimize security risks. A key feature of Rocana Ops was its ability to retain all data online for instant and future access, enabling technologists to perform root-cause analysis on historical data to better understand their IT environments. The business model included offering a free tier, Rocana One, which provided users with 1 TB of daily data volume to encourage adoption.

Rocana targeted technology leaders and IT operations teams in large enterprises, empowering them to manage complex, modern infrastructures and lead digital transformation efforts. In October 2017, after a period of direct competition, Splunk Inc. acquired Rocana's technology, intellectual property, and several members of its technical team for an undisclosed sum. The acquisition was aimed at enhancing Splunk's machine data platform and machine learning capabilities, integrating Rocana's expertise in large-scale data systems and open-source technologies.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
San Francisco, United States
Employees
5
Open positions
None listed
Dealroom signal
56.6/100
Industry
Enterprise Software
Sector
Other B2B Software, Analytics, Business Intelligence, Neurology, Hard Tech, DT and LS
Technology
Big Data, Deep Tech
Business model
SaaS
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Rocana.

See all news

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Feb 2017 $0 Toba Capital
SERIES BEquity / VC Apr 2015 $15M $60M General Catalyst · Toba Capital · GV
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Rocana website traffic

Latest recorded traffic for Rocana is 150 monthly website visits, down 80% over the last three months. Rocana's team grew 0% over the past year.

Latest monthly visits150 3-month web change-80% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Other known investors1 additional known investor

  • Koa Labs
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · San Francisco HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Rocana on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Rocana’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.