Roar Organic

About Roar Organic

ROAR Organic is a beverage company offering electrolyte- and vitamin-infused drinks. Founded in 2013 by Roly Nesi, the company originated from his experience in the beverage industry, including a period helping AriZona Beverages expand into Asian markets. Nesi, a former broker for AriZona, saw an opportunity to innovate in the sports drink category, which he felt was stagnant. He started the company in his mother's garage, initially distributing bottles from a van before pivoting from a general sports drink to a premium functional beverage. The company is now headquartered in Bethlehem, Pennsylvania, with Bill Lange serving as CEO since 2022.

The business operates in the functional beverage market, targeting health-conscious consumers and those with an active lifestyle. Revenue is generated through the sale of its ready-to-drink beverages and powdered drink mixes. These products are sold directly to consumers online via its website and Amazon, and through a wide distribution network of mass retailers and natural food stores across the U.S., including Whole Foods, Kroger, Sprouts, and Publix. The company also has a presence in Canada and is expanding into other international markets. ROAR Organic has secured approximately $40.1 million in total funding from investors including Factory LLC, AF Ventures, and Melitas Ventures. The firm's 2023 net sales were approximately $25 million.

ROAR Organic's core products are low-calorie, low-sugar beverages with a proprietary coconut water base. Each 18 oz bottle contains 20 calories and 3 grams of sugar or less. The drinks are fortified with electrolytes for hydration, antioxidants (Vitamins A, C, and E), and B vitamins (B5, B6, B12). All products are USDA Organic, non-GMO, keto-friendly, and vegan, containing no artificial flavors or preservatives. In addition to its bottled drinks, the company launched a line of powdered hydration mixes called ROAR Plus. The brand has engaged in strategic partnerships, including becoming the official hydration partner of the Professional Pickleball Association and collaborating with Peloton instructor Jess Sims on new flavors.