R
Roadster
Roadster is a marketplace for buying new cars online.
About Roadster
Roadster is a cutting-edge digital retailing platform that revolutionizes the car buying process for both consumers and dealerships. The company operates in the automotive retail market, providing tools that allow customers to build car deals online or at the dealership, thereby modernizing and streamlining the sales process. Roadster serves a diverse clientele, including individual car buyers and dealership partners.
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For consumers, Roadster offers a seamless online car buying experience. Customers can choose a car model, get instant pricing, trade in their old vehicle, and finalize their purchase, all from the comfort of their home. The platform provides upfront and transparent pricing, ensuring that buyers know all the details of their purchase before making any commitment. Additionally, Roadster offers the convenience of home delivery or in-store pickup, making the car buying process as hassle-free as possible.
For dealerships, Roadster provides a comprehensive commerce solution that enhances efficiency and customer satisfaction. By partnering with Roadster, dealerships can offer their inventory online, reach a wider audience, and provide a modern buying experience that meets the expectations of today's digital-savvy consumers. The platform also helps dealerships by integrating trade-in values, financing options, and lease rates, making it easier for them to close deals quickly and efficiently.
Roadster's business model is based on partnerships with dealerships. The company makes money by providing its digital retailing tools and services to these dealer partners, who in turn benefit from increased sales and improved customer satisfaction. By offering a platform that simplifies the car buying process and provides transparent pricing, Roadster creates value for both consumers and dealerships.
At a glance
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Hoffman Estates, United States
- Employees
- 191
- Open positions
- None listed
- Dealroom signal
- 75.3/100
- Industry
- Transportation
- Sub-industry
- Search, Buy & Rent
- Sector
- Transportation, Automotive, Delivery, Car
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Roadster.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jun 2021 | $360M | $360M | CDK Global | — |
| SERIES B✓Equity / VC | Jul 2018 | $15M | $60M | Costanoa Ventures | — |
Growth signals
Latest recorded traffic for Roadster is 190K monthly website visits, up 5.6% over the last three months. Roadster's team grew 0.5% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Aslanoba Capital
Kima Ventures
FJ Labs
Slow Ventures
Jose Marin
Cyan Banister
Series A2 investors entered at this stage
Costanoa Ventures
Counterview Capital
Other known investors7 additional known investors
CDK Global
Advisors.Fund
Fabrice Grinda
Hemisphere Ventures
Scott Banister
Startup Autobahn
Sugar Capital
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Roadster on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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