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Roadster

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Roadster is a marketplace for buying new cars online.

Hoffman Estates, United StatesFounded 2013Transportation
Valuation $100–500M Latest valuation · 2021
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Roadster and the history behind them.

About Roadster

Roadster is a cutting-edge digital retailing platform that revolutionizes the car buying process for both consumers and dealerships. The company operates in the automotive retail market, providing tools that allow customers to build car deals online or at the dealership, thereby modernizing and streamlining the sales process. Roadster serves a diverse clientele, including individual car buyers and dealership partners.

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For consumers, Roadster offers a seamless online car buying experience. Customers can choose a car model, get instant pricing, trade in their old vehicle, and finalize their purchase, all from the comfort of their home. The platform provides upfront and transparent pricing, ensuring that buyers know all the details of their purchase before making any commitment. Additionally, Roadster offers the convenience of home delivery or in-store pickup, making the car buying process as hassle-free as possible.

For dealerships, Roadster provides a comprehensive commerce solution that enhances efficiency and customer satisfaction. By partnering with Roadster, dealerships can offer their inventory online, reach a wider audience, and provide a modern buying experience that meets the expectations of today's digital-savvy consumers. The platform also helps dealerships by integrating trade-in values, financing options, and lease rates, making it easier for them to close deals quickly and efficiently.

Roadster's business model is based on partnerships with dealerships. The company makes money by providing its digital retailing tools and services to these dealer partners, who in turn benefit from increased sales and improved customer satisfaction. By offering a platform that simplifies the car buying process and provides transparent pricing, Roadster creates value for both consumers and dealerships.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2013
Headquarters
Hoffman Estates, United States
Employees
191
Open positions
None listed
Dealroom signal
75.3/100
Industry
Transportation
Sub-industry
Search, Buy & Rent
Sector
Transportation, Automotive, Delivery, Car
Business model
Marketplace & ecommerce
Client focus
b2c

Latest news

Press, funding announcements and product moves mentioning Roadster.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Jun 2021 $360M $360M CDK Global
SERIES BEquity / VC Jul 2018 $15M $60M Costanoa Ventures
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Roadster website traffic

Latest recorded traffic for Roadster is 190K monthly website visits, up 5.6% over the last three months. Roadster's team grew 0.5% over the past year.

Latest monthly visits190K 3-month web change+5.6% 1-year team growth+0.5%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

15 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

Series A2 investors entered at this stage

Other known investors7 additional known investors

  • CDK Global
  • Advisors.Fund
  • Fabrice Grinda
  • Hemisphere Ventures
  • Scott Banister
  • Startup Autobahn
  • Sugar Capital
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Hoffman Estates HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Roadster on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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