R
Ritmo
Growth capital for ecommerce businesses
About Ritmo
Ritmo is a financial services company based in Madrid that offers a cash flow management platform for e-commerce businesses across Europe and Latin America. Founded in 2020 by Raimundo Burguera, Iñaki Mediavilla, Iván Peña, and Prageet Sharma, the firm aims to address the financing and operational needs of digital entrepreneurs. The company's core services include working capital financing and an automated Buy Now, Pay Later (BNPL) system, which assists e-commerce businesses in managing supply chain challenges and improving cash flow to facilitate faster scaling.
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The company's business model is centered on providing non-dilutive growth capital, positioning itself as an alternative to traditional bank loans or venture capital. Ritmo offers financing ranging from €50,000 to €3 million, which is repaid through a revenue-sharing agreement. Instead of interest, the company charges a flat fee, which is recouped as a percentage of the client's monthly sales. This repayment structure is designed to be flexible; if a client's sales decrease, the repayment period can be extended.
In addition to financing, Ritmo provides an AI-powered analytics tool called Ritmo Insights. This tool helps entrepreneurs analyze their revenue, marketing, and cash flow data to make more informed business decisions. Since its inception, Ritmo has experienced significant growth, securing substantial debt and equity funding. A major milestone was a $200 million debt funding round in April 2022, led by i80 Group and Avellinia Capital, intended to support over 2,000 e-commerce clients and fuel international expansion. The company has established partnerships with key players in the payments and e-commerce sectors, gaining access to a large network of merchants.
At a glance
- Status
- Low Activity
- Founded
- 2020
- Headquarters
- Madrid, Spain
- Employees
- 27
- Open positions
- None listed
- Dealroom signal
- 0.0/100
- Industry
- Fintech, Marketing
- Sub-industry
- Mortgages & Lending, Adtech
- Sector
- Fintech, Business Lending, Revenue Based Financing
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Ritmo.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Apr 2022 | $202M | — | I80 Group · Avellinia Capital | ↗ |
| SEED✓Equity / VC | Jul 2021 | $12M | $48M | Inveready · Wayra · Sabadell Venture Capital · JME Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Ritmo is 7.3K monthly website visits, up 958% over the last three months. Ritmo's team grew 8% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
JME Ventures
FinRebel
Inveready- ASAlfredo Soriano
Sabadell Venture Capital
Bruno del Ama
Wayra
Bynd Venture Capital
Series B and later2 investors entered at this stage
I80 Group
Avellinia Capital
Other known investors6 additional known investors
Buenavista Equity Partners
Conexo ventures
Lily Joo
Rodrigo García de la Cruz
Ruben Ferreiro
Stefan Krautwald
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Ritmo on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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