Right90

About Right90

Right90, established in 2003 by founder and CEO Kim Orumchian, operates in the enterprise software sector, specializing in on-demand sales and revenue forecasting solutions. The company was conceived to address the critical need for greater accuracy and accountability in sales forecasting within large, complex enterprises. Its trajectory includes significant venture capital funding, with a Series A round of $6.72 million in 2005, a Series B of $12.3 million in 2007, and a further $10 million in a Series C round in 2008, milestones that fueled its product development and market penetration.

The firm's core offering is a Software-as-a-Service (SaaS) platform designed to provide real-time visibility into sales forecasts. This platform enables sales executives and operations teams to analyze how forecasts evolve over time, identify risks and opportunities, and understand the root causes of changes in sales projections. A key feature, Right90 Change Analytics, presents data in a stock chart-like view, allowing for intuitive analysis of forecast trends. The software caters primarily to manufacturing companies and other large enterprises with complex sales cycles. It addresses the needs of various internal stakeholders by helping sales executives manage obstacles, improving sales team productivity, and providing clear insights for sales operations.

Right90's business model is centered on recurring revenue from its on-demand software subscriptions, supplemented by professional services such as consulting, training, and customer support. The platform was designed for integration, notably with Salesforce's AppExchange and with Microsoft Excel, acknowledging that many sales teams rely on spreadsheets for data collection. This allows users to extract forecast data into Excel, make changes, and submit them back to the Right90 system for aggregation and analysis. In a strategic move to expand its market position, Right90 was acquired by Versata, an enterprise software company, on December 6, 2010. Subsequently, through a reorganization of ESW Capital's portfolio, Right90 was merged into Ignite Technologies in July 2019, where it continues to be offered as a sales forecasting tool.