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Ridemakerz

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Ridemakerz manufactures customizable toy cars, targeting boys from 6 to 12 years of age.

St. Louis, United StatesFounded 2006Kids
Valuation $50–100M Last recorded · 2008
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ridemakerz and the history behind them.

About Ridemakerz

Ridemakerz was founded in 2006 by Larry Andreini and Chip Foose. The company is an experiential retailer that allows customers to build their own customizable toy cars.

The business model of Ridemakerz is based on the "build-your-own" concept, similar to that of Build-A-Bear Workshop. Customers can choose from a variety of car bodies, wheels, and accessories to create their own unique toy car. The company also offers a variety of licensed car bodies, such as Ford Mustang and Chevrolet Corvette.

Ridemakerz operates both online and in physical retail stores. The company's target market is children and families, and it has a strong presence in tourist destinations such as Downtown Disney.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2006
Headquarters
St. Louis, United States
Employees
37
Open positions
None listed
Dealroom signal
79.4/100
Industry
Kids
Sector
Kids, Hard Tech, Woman Founder
Business model
Manufacturing
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Mar 2008 $10M $41M Build-A-Bear Workshop · Norman Pozez —
SERIES AOther financing Jun 2007 $10M $40M Norman Pozez · Build-A-Bear Workshop —
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Growth signals

Ridemakerz website traffic

Latest recorded traffic for Ridemakerz is 93K monthly website visits, up 144.7% over the last three months. Ridemakerz's team grew 2.8% over the past year.

Latest monthly visits93K 3-month web change+144.7% 1-year team growth+2.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Norman Pozez
  • Build-A-Bear Workshop
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States93.3%
🇨🇳 China6.7%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ridemakerz on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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