RGB Networks

About RGB Networks

Founded in 2001, RGB Networks established itself as a key provider of network video processing solutions from its base in Sunnyvale, California. The company specialized in enabling video service providers to deliver and monetize multiscreen video services. Its target clients were communication service providers, with over 400 operators worldwide deploying its products. The business model centered on selling a mix of high-capacity cloud, software, and hardware solutions designed to simplify network architectures and reduce operational costs for video delivery.

RGB Networks' core offering was a suite of solutions for transcoding, packaging, and ad insertion for TV Everywhere and Over-the-Top (OTT) video streams. A key technology was its Just-in-Time Packaging, which allowed providers to deliver video on demand (VOD) and cloud DVR services without needing to pre-package video assets in every adaptive streaming format, significantly cutting down on storage and bandwidth costs. The company was also noted for its Dynamic Ad Insertion (DAI) technology, designed for virtualized cloud environments, which enabled the delivery of personalized, addressable advertising in real-time across any device. This focus on software-defined video solutions was sharpened by its 2010 acquisition of RipCode.

Financially, RGB Networks was a private company backed by prominent investors including Accel Partners, Kleiner Perkins Caufield & Byers, and Comcast Ventures, raising a total of $72 million over its lifetime. By 2013, the company had achieved $300 million in lifetime product shipments. In a strategic move to enhance its end-to-end video distribution capabilities, Imagine Communications announced its acquisition of RGB Networks' assets in January 2015 for an undisclosed sum. The deal integrated RGB’s technologies, particularly in ad insertion and packaging, into Imagine Communications' portfolio to better address the convergence of IP, mobility, and internet video consumption.