Reunion.com

About Reunion.com

Reunion.com emerged in 2002 as a social networking platform primarily designed to help individuals reconnect with former high school classmates. The service allowed users to create profiles, search for old friends, and build contact lists. A key feature was the ability to import contacts from various email address books, which automatically populated a user's network on the site. Profiles had a distinctive "Then" and "Now" photo feature, allowing users to showcase their transformation over the years. The platform also included blogs with writing prompts and photo albums with functionality comparable to dedicated photo-sharing sites of the era.

The business model incorporated both free and premium tiers. While basic searching was available, accessing detailed information or sending emails to connect with others required an annual subscription fee. The company's core offering was its people search engine, which aggregated data from numerous social networking sources to build a comprehensive database of profiles. In November 2008, in a significant strategic move, Reunion.com merged with Wink.com, leading to the formation of MyLife.com, Inc., with Jeffrey Tinsley as CEO. Despite the merger, the Reunion.com brand was considered a premiere source for classmate data and was subsequently re-launched in July 2010 by MyLife.com to maintain its focus on the high school reunion market. The re-launched site leveraged MyLife.com's extensive database, which at the time comprised over 205 million U.S. profiles.

Throughout its history, the company faced criticism regarding its marketing and user acquisition tactics. Specifically, its practice of emailing a user's entire address book upon registration generated controversy and user complaints. The platform operated as a central online address book and people finder, enabling users to manage contacts and receive alerts when new members matching their saved searches registered.