COMPANY PROFILE

rethinkfirst.com

Explore full profile

Analysis-based treatment tools for the growing population affected by autism spectrum disorders

New York City, United StatesFounded 2007Health

Valuation $50–100M Last recorded · 2014

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About rethinkfirst.com

RethinkFirst was founded in 2008 by Daniel A. Etra and Eran Rosenthal with a mission to provide scalable, evidence-based autism treatment training tools and caregiver supports to an underserved population. The company quickly established itself as a leader in behavioral health technology, offering innovative solutions that cater to both individuals and organizations.

In its journey, RethinkFirst has achieved significant milestones. One of the pivotal moments came in August 2020, when the company secured a substantial growth equity funding round. This financial boost enabled RethinkFirst to expand its offerings and enhance its technological capabilities.

Further solidifying its position in the market, RethinkFirst acquired Whil in February 2021. This acquisition allowed the company to create a comprehensive behavioral health, mental health, and wellbeing solution, broadening its impact and reach.

RethinkFirst's strategic moves have not only expanded its service offerings but also positioned it as a key player in the behavioral health sector. The company's commitment to leveraging technology for better health outcomes continues to drive its growth and success.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2007
Headquarters: New York City, United States
Employees: 188
Open positions: 13
Dealroom signal: 78.0/100
Industry: Health, Enterprise Software
Sector: Health, Psychology, Wealth Management, User Behavior, Behavioral Analysis, Mental Health, Hard Tech
Business model: Manufacturing, SaaS
Client focus: b2c
Investment activity: 1 company, latest Aug 2025
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
GROWTH EQUITY VCEquity / VC	Aug 2020	$0	—	Undisclosed	↗
SERIES C✓Equity / VC	Aug 2014	$10M	$40M	InvestMichigan · Rethink Capital Partners · Arboretum Ventures · Beringea	—

Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

rethinkfirst.com website traffic

Latest recorded traffic for rethinkfirst.com is 17K monthly website visits, down 78.2% over the last three months. rethinkfirst.com's team grew 8% over the past year.

Latest monthly visits17K 3-month web change-78.2% 1-year team growth+8%

Monthly website visitsApr 2016–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom

Manager, Software Development49, West 27th Street, NoMad, Manhattan Community Board 5, Manhattan, New York County, New York, 10001, United States · Backend Development · Sep 9, 2026 Part-Time Mandarin-Speaking BCBA: Clinical & Family Services Director — Asia49, West 27th Street, NoMad, Manhattan Community Board 5, Manhattan, New York County, New York, 10001, United States · Other · Sep 4, 2026 Senior Product Strategist, EducationMission, Kansas, United States, Northern America, Americas · Marketing & Communication · Aug 29, 2026 AR Specialist49, West 27th Street, NoMad, Manhattan Community Board 5, Manhattan, New York County, New York, 10001, United States · Other · Aug 26, 2026 Enterprise Account Executive - RethinkEdMission, Kansas, United States, Northern America, Americas · Accounting · Aug 15, 2026 Senior Full Stack Engineer – Architecture TeamAtlanta, Georgia, United States, Northern America, Americas · Full-Stack Development · Aug 15, 2026 VP of Employer Sales - RethinkCare49, West 27th Street, NoMad, Manhattan Community Board 5, Manhattan, New York County, New York, 10001, United States · Sales · Aug 12, 2026 Data Engineer (Microsoft Fabric)49, West 27th Street, NoMad, Manhattan Community Board 5, Manhattan, New York County, New York, 10001, United States · Data Science & Engineering · Aug 8, 2026

8 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
SUSuperbetterGame made to improve resilience, mental health & social-emotional learning	Chicago, United States	Operational	8	$170K	—
WYWysaA global leader in AI-driven mental health support certified by ORCHA and recommended by NHS	Bengaluru, India	Operational
NHNaluri HidupAn evidence-based digital health solution that helps organisations predict, prevent, and manage the leading cardiometabolic and mental health conditions, including heart disease, diabetes, cancer, chronic stress, anxiety, depression, and pain	Singapore, Singapore	Operational
SASageSurferA web-based meeting place offering youth, families access to resources & direct interventions with a team of professionals	Fremont, United States	Operational
SESelfEchoCompany that uses technology and science to help improve mental health	Stillwater, United States	Operational
RERetinaRiskRisk Medical Solutions is focuses in developing innovative IT-solutions for medical healthcare systems worldwide	Reykjavík, Iceland	Operational
FOFormScoreFormScore makes it easy to analyse, support & boost employee wellbeing using personalised & on-demand resources with real time organisational insights	London, United Kingdom	Operational
FSFrog SystemsFirst Line Employee Wellbeing Support To Help People Through Life's Challenges	Glasgow, United Kingdom	Operational