Reset Financial Technologies

The company provides two main integrated products: the Reset Visa card and a financial companion app. By connecting to a user's payroll and bank data, Reset offers daily access to earned wages, combined with tools for budgeting and financial planning. The card's spending limit dynamically adjusts based on the user's latest income and spending data, providing a cushion for expenses and aiming to foster responsible spending. This model is designed to help users avoid predatory loans and high fees often associated with financial instability. Reset's service is employer-portable, meaning users can change jobs without losing access to the platform.

Reset's business model generates revenue from interchange fees paid by merchants each time a user makes a purchase with the Reset card. This allows the company to offer its card with no interest, monthly fees, or late fees. The company's target market includes the 167 million workers in the U.S., with a particular focus on those who live paycheck to paycheck. Reset distributes its platform through partnerships with credit unions, community banks, employers, and other mission-aligned organizations. The company recently announced a $2.3 million pre-seed funding round led by Precursor Ventures.