Reputation.com UK

About Reputation.com UK

Reputation.com is a business-to-business (B2B) Software-as-a-Service (SaaS) company that provides a platform for online reputation and customer experience management. The company's AI-native platform aggregates and analyzes feedback from various sources such as online reviews, social media, surveys, and business listings to provide actionable insights. This allows businesses to monitor customer sentiment, manage online reviews and social media presence, and make operational improvements to enhance customer satisfaction. The platform is designed for multi-location brands and serves a wide range of industries including automotive, retail, healthcare, hospitality, property management, and financial services. Revenue is generated through a subscription-based model for access to its suite of tools and managed services.

Founded as ReputationDefender in 2006 by Michael Fertik, the company initially focused on online reputation management for individuals. Fertik's goal was to give people and businesses the ability to control their online privacy and reputation. In 2011, the company rebranded to Reputation.com to shift its focus to enterprise services, while the consumer-facing services continued under the ReputationDefender name. A significant milestone occurred in 2018 when the company sold its consumer-focused ReputationDefender business line to The Stagwell Group, solidifying its position as a B2B SaaS provider. In August 2018, Joe Fuca was appointed CEO. The company has a UK office in Liverpool to serve its EMEA customers.

The Reputation platform offers a comprehensive suite of tools. These include a Review Monitor for tracking customer feedback, a Review Booster to generate more reviews, business listing management, and social media management tools for listening, publishing, and engagement. The platform also features advanced analytics, providing competitive intelligence and sentiment analysis to help businesses understand their performance relative to competitors. An AI-powered engine helps to uncover predictive insights from the collected data, allowing companies to act on feedback and improve their online reputation. The service is accessible via a cloud-based platform and a mobile app for both iOS and Android.