Repro

About Repro

Repro Inc. is a Tokyo-based marketing technology company founded in April 2014 by Yusuke Hirata and Akira Miki. Hirata, who serves as CEO, previously worked at a major consulting firm, focusing on turnaround strategies and new business development before becoming involved in several startups. This background in strategic business growth influenced the creation of Repro, which aims to optimize communication between businesses and consumers.

The company operates a Customer Engagement (CE) Platform, a Software-as-a-Service (SaaS) solution designed for B2C companies to enhance customer relationships. The platform enables businesses to analyze user behavior on websites and mobile apps and deliver personalized, cross-channel communication. Its core functionality includes qualitative and quantitative user analytics, customer segmentation, and marketing automation tools. These tools allow marketers to send targeted messages through push notifications, emails, and in-app pop-ups to improve customer engagement, conversion rates, and lifetime value (LTV). Repro's platform integrates with various services, allowing data to be used across different marketing channels. The business model is subscription-based, with plans offered at different tiers based on usage.

Repro has secured significant funding to support its growth and global expansion. The company has raised a total of approximately $30.8 million over several rounds. A major Series C funding round in February 2020 brought in $27.3 million, with participation from investors such as YJ Capital, NTT Docomo Ventures, JAFCO Group, and Global Brain. This funding has been directed towards strengthening the platform's capabilities and expanding its market presence.