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Rep

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Increase conversion rate with your own AI-powered sales assistant, there to guide customers during their shopping journey

Tel Aviv-Yafo, IsraelFounded 2020AI
Valuation $25–50M Last recorded · 2026
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Rep and the history behind them.

About Rep

HelloRep.ai is a startup that operates in the e-commerce market, specifically targeting Shopify merchants. The company provides an artificial intelligence (AI) powered chatbot, named Rep, that enhances the online shopping experience by handling the entire process right in the chat, including checkout. This AI tool is designed to understand and respond to product-related questions in a conversational manner, even comprehending idioms and slang.

The business model of HelloRep.ai is based on a subscription service, offering a 30-day free trial before merchants commit to a paid plan. The company generates revenue through these subscriptions, with the value proposition of increasing sales conversions and improving customer experience.

Rep is multilingual, capable of speaking the store's language or switching to the shopper's browser language. It uses natural language processing to help shoppers find exactly what they're looking for quickly and efficiently. The AI tool also recommends complementary products for upselling, increasing the average order value (AOV).

HelloRep.ai has received positive feedback from its clients, with 30 5-star reviews from Shopify merchants. The company claims that its AI tool has significantly increased conversion rates, in some cases by up to 315%.

The startup is currently exclusive to Shopify, but plans to expand to more e-commerce platforms in the future.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Tel Aviv-Yafo, Israel
Sector
AI

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • ATOORO FUND

Series A5 investors entered at this stage

  • Osage Venture Partners
  • Flashpoint
  • Horizon Capital
  • Silicon Road
  • Zendesk
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇮🇱 Israel66.7%
🇺🇸 United States28.6%
🇵🇭 Philippines4.8%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Rep on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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