Relayware

About Relayware

Relayware operated as a software-as-a-service (SaaS) provider specializing in Partner Relationship Management (PRM). The company was founded in 2007, with headquarters in Oxford, United Kingdom, and another office in Redwood City, California. In August 2017, Relayware finalized a merger with Zift Solutions, a provider of Channel as a Service (CHaaS), with the combined entity continuing under the Zift Solutions name. At the time of the merger, Relayware's CEO, Gordon Rapkin, became the CEO of the newly merged company.

The firm's business was centered on providing a comprehensive PRM system designed to enhance the performance and growth of its clients' channel partners. It served a diverse client base across sectors such as high-tech, manufacturing, telecommunications, and financial services. Relayware's core product, the Partner Cloud, was a platform that offered a suite of applications to improve partner engagement, productivity, and loyalty. This was delivered through specific modules, or 'partner packs', which included a Partner Portal and tools for sales, training, and marketing automation. Key features of the platform included deal registration, lead distribution, a content management system, and business intelligence reporting to give companies real-time insights into partner performance.

The business model was based on helping companies manage their indirect sales channels more effectively. By providing tools for communication, training, and sales enablement, Relayware aimed to increase its clients' return on their channel investments. Following the merger, these PRM functionalities were integrated into Zift Solutions' broader Enterprise Channel Management platform, combining Relayware's strengths in partner management with Zift's capabilities in channel marketing automation. This created an end-to-end solution for managing the entire partner lifecycle, from marketing and lead generation through to sales and operational support.