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Reibus

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B2B Ecommerce Platform for the Industrial Metals Market

Norcross, United StatesFounded 2018eCommerce & Marketplaces
Valuation $500M–1B Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
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About Reibus

Reibus International, Inc. operates as a business-to-business e-commerce platform dedicated to the industrial materials market, with a specific focus on steel and other metals. The company was established in 2018 by John Armstrong, who brought to the venture over two decades of experience in the steel industry, including a tenure as president of an international steel trading company. This deep industry background provided the foundational insight for Reibus, aiming to modernize and digitize the traditionally opaque and relationship-based process of buying and selling industrial metals.

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The platform functions as an independent and anonymous marketplace connecting buyers and sellers of various metal products, such as carbon steel, stainless steel, and aluminum. It addresses common industry challenges like excess or obsolete inventory by providing a liquid market for these materials, thereby enabling companies to free up cash and optimize their inventory management. The business model is transactional, with Reibus generating revenue by taking a percentage fee from the transactions facilitated through its marketplace.

For sellers, Reibus offers a tool to efficiently move surplus or aged materials, reaching a broad network of potential buyers they might not otherwise access. For buyers, the platform provides access to a wide-ranging, centralized inventory of materials with transparent pricing, streamlining the procurement process. Beyond the core marketplace, the company has expanded its service offerings to include logistics and transportation management, providing an end-to-end solution for the physical movement of the traded materials. This integrated approach, combining a digital trading platform with managed freight services and trade credit solutions, forms the company's key value proposition. Reibus serves a diverse client base, ranging from metal suppliers and service centers to original equipment manufacturers (OEMs). The company has demonstrated significant growth, having raised substantial venture capital to fuel its expansion and platform development.

Source: Dealroom company data

At a glance

Founded
2018
Headquarters
Norcross, United States
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Reibus.

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Investors

12 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

Series A6 investors entered at this stage

Series B and later4 investors entered at this stage

Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States73.5%
🇲🇽 Mexico5.9%
🇫🇷 France5.9%
🇩🇪 Germany2.9%
🇨🇴 Colombia2.9%
Top 5 of 8 shown
Web traffic by country
920 monthly visits
across markets
🇺🇸 United States87%
🇮🇳 India10.9%
Top 2 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Reibus on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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