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Reibus

eCommerce & Marketplaces · Norcross, United States · Founded 2018

Reibus International, Inc. operates as a business-to-business e-commerce platform dedicated to the industrial materials market, with a specific focus on steel and other metals. The company was established in 2018 by John Armstrong, who brought to the venture over two decades of experience in the steel industry, including a tenure as president of an international steel trading company. This deep industry background provided the foundational insight for Reibus, aiming to modernize and digitize the traditionally opaque and relationship-based process of buying and selling industrial metals. The platform functions as an independent and anonymous marketplace connecting buyers and sellers of various metal products, such as carbon steel, stainless steel, and aluminum. It addresses common industry challenges like excess or obsolete inventory by providing a liquid market for these materials, thereby enabling companies to free up cash and optimize their inventory management. The business model is transactional, with Reibus generating revenue by taking a percentage fee from the transactions facilitated through its marketplace. For sellers, Reibus offers a tool to efficiently move surplus or aged materials, reaching a broad network of potential buyers they might not otherwise access. For buyers, the platform provides access to a wide-ranging, centralized inventory of materials with transparent pricing, streamlining the procurement process. Beyond the core marketplace, the company has expanded its service offerings to include logistics and transportation management, providing an end-to-end solution for the physical movement of the traded materials. This integrated approach, combining a digital trading platform with managed freight services and trade credit solutions, forms the company's key value proposition. Reibus serves a diverse client base, ranging from metal suppliers and service centers to original equipment manufacturers (OEMs). The company has demonstrated significant growth, having raised substantial venture capital to fuel its expansion and platform development. Keywords: industrial materials, steel marketplace, metals e-commerce, B2B marketplace, supply chain, inventory management, logistics, freight services, procurement, carbon steel