Refurbed

Refurbed operates as an online marketplace for professionally refurbished electronic and household products across Europe. The company was founded in 2017 in Vienna, Austria, by Peter Windischhofer, Kilian Kaminski, and Jürgen Riedl. The idea for the company originated from Windischhofer's negative experience with a second-hand device that broke shortly after purchase and lacked a warranty. This motivated the founders to create a platform that offers reliable, warrantied refurbished goods while promoting environmental sustainability.

The company's business model is commission-based, taking approximately a 10% cut from each sale made on its platform, with the remainder going to the partner refurbishers. Refurbed serves both individual consumers and, since 2023, business customers seeking to make bulk purchases. The marketplace connects customers with over 400 European sellers who provide refurbished products. The platform is currently active in 12 European countries, including Austria, Germany, Ireland, Sweden, Italy, and the Netherlands.

Products sold on Refurbed, which range from smartphones and laptops to household appliances and e-bikes, undergo a rigorous refurbishment process of up to 40 steps to ensure they function like new. All devices come with a minimum twelve-month warranty and a 30-day free trial period. The products are categorized by their cosmetic condition, such as 'Excellent', 'Very Good', and 'Good', to inform buyers about their appearance. This model offers consumers products at up to 40% cheaper than new devices while aiming to reduce CO2 emissions, e-waste, and water consumption.

Refurbed has seen significant growth, raising a total of $189 million over six funding rounds. Notable rounds include a $54 million Series B in 2021, a $57 million Series C in 2023, and a €50 million round in October 2025 led by investors including Alex Zubillaga and Orilla Asset Management. The company reported achieving profitability in March 2025 and 40% year-on-year sales growth. To enhance efficiency and user experience, the company is investing in AI-driven tools for its platform.

Keywords: circular economy, refurbished electronics, e-commerce marketplace, sustainable consumption, device refurbishment, second-hand electronics, warranty, Vienna startup, Peter Windischhofer, Kilian Kaminski, Jürgen Riedl, consumer electronics, B2B electronics, online retail, tech marketplace, sustainable technology, product lifecycle extension, reduced e-waste, electronics resale, green tech