Reflect Systems

About Reflect Systems

Reflect Systems, established in 2001 by co-founders Bill Warren, Matt Schmitt, and Bart Massey, has carved out a significant niche in the digital signage solutions market. The company specializes in creating and managing place-based digital media programs, effectively bridging the gap between digital content and physical consumer environments. Its business model is comprehensive, offering an end-to-end service suite that encompasses everything from strategic consulting and content creation to hardware procurement and installation. Revenue is generated through these integrated services and licensing of its proprietary software platform, ReflectView™.

The firm's core offering, the ReflectView™ software, serves as the backbone for deploying and managing extensive networks of digital displays. This platform is designed for scalability and is utilized by major brands to power over 400,000 screens across various locations. It enables clients to deliver targeted advertising, promotional content, and interactive experiences to consumers in out-of-home settings, such as retail stores, banks, and entertainment venues. This capability has been shown to directly impact sales of promoted products and improve the overall customer experience.

Acquired by Creative Realities, Inc. in November 2021, Reflect Systems now operates as a key part of a larger entity in the digital signage industry. This strategic merger has expanded the company's reach and resources, combining its robust software platform with Creative Realities' extensive service offerings. The clientele primarily consists of large-scale enterprises seeking to deploy sophisticated digital media networks, with notable customers including major retail brands and financial institutions.