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Reflect.com
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About Reflect.com
Reflect App, LLC operates a note-taking application designed to function as a networked thought tool, moving beyond traditional digital notebooks. The company was founded in 2020 by Alex MacCaw, Ocavue, and Vojtech Rinik, all of whom are engineers with a passion for building tools for thought. MacCaw, a self-taught programmer, previously co-founded Clearbit, a B2B data company that reached approximately $50 million in revenue. After stepping down as CEO of Clearbit, he sought to return to software development, leading to the creation of Reflect.
The company is positioned as a semi-bootstrapped entity, having intentionally avoided substantial venture capital to focus on sustainable growth. Instead of a typical venture-backed model, Reflect raised approximately $1 million from its customer community with the plan to pay dividends once profitable, a milestone achieved by the end of 2023. The business model is subscription-based, charging customers a monthly or annual fee for access to the product, which includes a two-week free trial.
Reflect's product is built on the principles of speed, security, reliability, and simplicity. It creates a new 'daily note' for users to log thoughts, tasks, and meeting notes. A key feature is the use of 'backlinks' to connect notes, creating a graph of knowledge that facilitates information recall. This networked approach allows users to see relationships between different concepts. The platform offers end-to-end encryption to ensure user privacy. It integrates with tools like Google and Outlook calendars, Zapier, and Readwise, and allows for the import of Kindle highlights. The application functions across web, desktop, and iOS, with offline capabilities and instant syncing. Additional functionalities include AI integration with GPT-4 for writing assistance, voice note transcription via Whisper, and the ability to publish notes with a single click. As of late 2023, the company served over 3,000 paying customers.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Sep 2000 | $30M | $120M | Undisclosed | — |
| SERIES AOther financing | Sep 1999 | $50M | $200M | Undisclosed | — |
Growth signals
Latest recorded traffic for Reflect.com is 140 monthly website visits, down 81.3% over the last three months. Reflect.com's team grew 0% over the past year.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors1 additional known investor
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Reflect.com on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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