ReFlaunt

About ReFlaunt

ReFlaunt operates as a B2B technology provider, offering a "Resale-as-a-Service" model to fashion brands and retailers. Founded in 2018 by Stéphanie Crespin, Philippe Benedetti, and Felix Winckler, the company was established to bridge the gap between the primary and secondary luxury goods markets. The founding idea emerged from CEO Stéphanie Crespin's experience with her first venture, a luxury resale marketplace called StyleTribute, where she identified key challenges in supply acquisition, operational scaling, and sell-through rates. This led to the insight that connecting the first-hand and second-hand shopping experiences could resolve these inefficiencies.

Crespin brought her experience in luxury brand management from Procter & Gamble and her resale marketplace background to her role. CCO Felix Winckler's background is in law, previously at Christie's, and as a serial entrepreneur in consumer technology. CTO Philippe Benedetti contributed his expertise from building a Rocket Internet marketplace and working in IT consulting. The company's core offering is a white-label technology solution that integrates directly into a brand's e-commerce platform. This allows customers to resell their past purchases with a few clicks, leveraging the original product descriptions from the brand's database, which simplifies the listing process. For their services, brands can implement take-back programs or concierge consignment services. Revenue is generated as Reflaunt takes a commission on the resale transactions facilitated through its network.

The business model is designed to create a circular customer journey, re-engaging customers post-purchase and enhancing brand loyalty. When a consumer decides to sell an item, Reflaunt manages the process, including authentication, pricing, and photography. The item is then listed across Reflaunt's extensive network of over 30 global resale marketplaces, reaching more than 100 million potential second-hand buyers. This distributed network is a key feature, allowing items to be sold on the most suitable platform based on geography and product category. Sellers receive payment either in cash or as store credit, with the latter option often providing a higher return, incentivizing them to shop again with the original brand. This structure provides fashion houses like Balenciaga, Ganni, and Net-a-Porter with a controlled entry into the resale market, access to post-purchase data, and a new revenue stream.