Refinish

About Refinish

Refinish is a Korean startup operating in the growing market for used and upcycled furniture. The company addresses a cultural shift in South Korea, where consumers, particularly younger generations, are increasingly embracing value shopping, sustainability, and the 'Newtro' (new-retro) aesthetic. This has led to a boom in the second-hand furniture market, moving away from a traditional preference for new items.

The company's core business involves the restoration, or refinishing, of pre-owned furniture. This process includes repairing structural damage, replacing missing parts, and applying new finishes such as oils, lacquers, or paints to restore the item's aesthetic appeal and durability. The refinishing techniques can range from simple cleaning and oiling to preserve a natural wood grain to more complex structural and aesthetic restorations. Following restoration, the furniture is resold to consumers looking for unique and environmentally conscious home furnishing options.

Refinish operates in a market that includes other second-hand platforms and services like Karrot Market (당근마켓), which has normalized the trade of pre-loved goods, and specialized stores like Recycle City. The company's business model is based on acquiring used furniture, adding value through skilled restoration, and then selling the refurbished items for a profit. This positions Refinish within the broader circular economy, appealing to consumers who prioritize sustainability and individual style over mass-produced goods. The market for refinishing is not limited to furniture, with applications in automotive and other industries, indicating a broad base for skilled restoration services.