Reelgood

About Reelgood

Reelgood operates as a comprehensive streaming aggregator, addressing the fragmentation within the online content landscape. The company was established in 2015 by David Sanderson, who currently serves as the CEO. Sanderson's inspiration for Reelgood stemmed from his own frustrations with navigating multiple streaming services to find content. His background as a product manager at Facebook from 2012 to 2015, where he focused on enhancing advertiser experiences, provided a foundation for developing a user-centric platform.

The core of Reelgood's offering is a free-to-use consumer application that functions as a unified TV guide for over 150 streaming services, including major players like Netflix, Hulu, and Disney+, as well as free platforms. Users can search, browse, track, and play content from all their subscribed services within a single interface, eliminating the need to switch between different apps. The platform provides detailed information for each title, such as IMDb and Rotten Tomatoes scores, trailers, cast, and summaries, to aid in discovery. A feature named "Roulette" offers randomized suggestions for users who are unsure what to watch. The service has been recognized with a Webby Award for Best Entertainment App.

Reelgood's business model is twofold. While the consumer-facing app is free, the company generates revenue by licensing its proprietary data to other businesses. This data is gathered using AI-powered technology that aggregates, parses, and matches content availability across hundreds of streaming catalogs in real-time. The company provides this streaming availability data and viewership insights to clients such as publishers, search engines, smart TV manufacturers, and voice assistants. This B2B segment, "Reelgood for Business," leverages user interaction data to offer insights into consumer viewing preferences, which clients can use to enhance their own platforms and monetization strategies. Reelgood also earns a commission when users rent or buy content through affiliate links on the platform. The company has secured $15.4M in funding from investors including August Capital, Runa Capital, and Harrison Metal.