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Reef
Reef, the world's leader in authentic surf-inspired footwear, specializing in guys, womens, and kids sandals, shoes and apparel
About Reef
Reef is a lifestyle brand specializing in surf-inspired footwear and apparel for both men and women. The company operates in the fashion and outdoor markets, targeting consumers who embrace an active beach lifestyle. Reef's product line includes sandals, shoes, and clothing designed for comfort and durability, often incorporating eco-friendly materials such as recycled content and bio-based EVA derived from renewable sugar cane. The business model revolves around direct-to-consumer sales through its website and retail partnerships, generating revenue from product sales. Reef also engages in community initiatives like the Better Beach Alliance, which focuses on beach cleanups and environmental education. The company leverages brand ambassadors from the surfing community to enhance its market presence and authenticity. Keywords: surf-inspired, footwear, apparel, eco-friendly, active lifestyle, sandals, shoes, beach culture, direct-to-consumer, environmental stewardship.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 1984
- Headquarters
- Carlsbad, United States
- Employees
- 452
- Open positions
- 3
- Dealroom signal
- 74.7/100
- Industry
- Health, Fashion
- Sub-industry
- Footwear
- Sector
- Health, Shoes, Biotechnology, DNA, Genetics and genomics, Genome Engineering
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2005 | $0 | — | VF Corporation | — |
| SERIES C✓Equity / VC | Feb 2002 | $26M | $104M | The Carlyle Group · Cowen Group · 3i Group · Finaventures | — |
Growth signals
Latest recorded traffic for Reef is 660K monthly website visits, up 120% over the last three months. Reef's team grew 6.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later6 investors entered at this stage
- VIViventures
Cisco
The Carlyle Group
Cowen Group
3i Group
Finaventures
Other known investors1 additional known investor
VF Corporation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Reef on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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