R
Reef
Health · Carlsbad, United States · Founded 1984
Reef, the world's leader in authentic surf-inspired footwear, specializing in guys, womens, and kids sandals, shoes and apparel MoreLess
Reef is a lifestyle brand specializing in surf-inspired footwear and apparel for both men and women. The company operates in the fashion and outdoor markets, targeting consumers who embrace an active beach lifestyle. Reef's product line includes sandals, shoes, and clothing designed for comfort and durability, often incorporating eco-friendly materials such as recycled content and bio-based EVA derived from renewable sugar cane. The business model revolves around direct-to-consumer sales through its website and retail partnerships, generating revenue from product sales. Reef also engages in community initiatives like the Better Beach Alliance, which focuses on beach cleanups and environmental education. The company leverages brand ambassadors from the surfing community to enhance its market presence and authenticity. Keywords: surf-inspired, footwear, apparel, eco-friendly, active lifestyle, sandals, shoes, beach culture, direct-to-consumer, environmental stewardship.
Company overview
Reef company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 1984
- Headquarters
- Carlsbad, United States
- Employees
- 452
- Open positions
- 3
- Dealroom signal
- 74.7
Valuation & funding
Reef funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2005 | $0 | — | VF Corporation | — |
| SERIES C✓Equity / VC | Feb 2002 | $26M | $104M | The Carlyle Group · Cowen Group · 3i Group · Finaventures | — |
| LATE VC✓Equity / VC | Nov 1999 | $13M | $52M | Viventures · Cisco | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 455 |
| 2025 | 423 |
| 2024 | 243 |
| 2023 | 243 |
| 2022 | 243 |
| 2021 | 233 |
| 2020 | 206 |
Growth signals
Reef website traffic
Latest recorded traffic for Reef is 660K monthly website visits, up 120% over the last three months. Reef's team grew 6.9% over the past year.
Hiring
Open positions at Reef
Current openings linked to this company in Dealroom.
Comparisons
Reef compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Reef's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Reef has talent and traffic
team presence
In the news
Latest news about Reef
Recent press, funding announcements, and product moves mentioning Reef — open to read from the original sources.
Market sentiment
What the market is saying about Reef
An AI-synthesized read of the highest-engagement posts about Reef on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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