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RedPrairie

Other B2B Software · Alpharetta, United States · Founded 1975

Delivers productivity solutions to help companies in workforce, inventory and transportation MoreLess

In 1975, two colleagues from Miller Brewing Co.'s information systems department, Jim McHugh and Doug Freeman, decided to launch their own software and consulting firm, McHugh Freeman & Associates. The company initially focused on IT consulting but soon leveraged its expertise to build one of the first comprehensive warehouse management systems (WMS). This software formed the core of a business that would become an essential, if often unseen, player in the global supply chain. Throughout the 80s and 90s, the company, which eventually became RedPrairie Corporation in 2002, grew by focusing on software that helps companies manage the complex logistics of their supply chains. Their products handled warehouse, transportation, and workforce management for major retailers, manufacturers, and distributors. By the early 2000s, less than a quarter of its revenue came from its original WMS, as it had expanded into a broader suite of supply chain execution tools. A pivotal moment arrived in November 2012, when RedPrairie announced a $1.9 billion merger with a major competitor, JDA Software. The move was strategic, combining RedPrairie's strength in logistics and warehouse execution with JDA's expertise in supply chain planning and merchandising. The combined entity, which took the JDA name, became a billion-dollar software giant with the power to manage a product's entire journey from raw material to the consumer's hands. The story evolved again when JDA acquired AI firm Blue Yonder in 2018 and rebranded the entire company as Blue Yonder in 2020, which was later acquired by Panasonic.

Company overview

RedPrairie company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
1975
Headquarters
Alpharetta, United States
Employees
4
Open positions
None listed
Dealroom signal
23.0
Investment activity
2 companies · latest Feb 2011
Capital deployed
Preferred round
ACQUISITION
business modelSaaSindustryEnterprise Softwareclient focusb2b

Valuation & funding

RedPrairie funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing May 2014 $87M $346M Undisclosed
MERGEROther financing Nov 2012 $1.9B Blue Yonder
LATE VCOther financing Nov 2012 $38M $150M Undisclosed
LATE VCOther financing Mar 2010 $1.6M $6.4M Undisclosed
Showing 4 recorded eventsUnlock the complete deal history →

Growth signals

RedPrairie website traffic

Latest recorded traffic for RedPrairie is 430 monthly website visits, down 64.2% over the last three months. RedPrairie's team declined 33.3% over the past year.

Latest monthly visits430 3-month web change-64.2% 1-year team growth-33.3%
Monthly website visits44 observations · Apr 2016–Mar 2021
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Comparisons

RedPrairie compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

RedPrairie's talent

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Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

1 investor on RedPrairie's cap table

Sourced from Dealroom's funding and investor records.

Other known 1 additional known investor
Blue Yonder

Global footprint

Where RedPrairie has talent and traffic

Workforce by country
🇺🇸 United States · Alpharetta HQ
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In the news

Latest news about RedPrairie

Recent press, funding announcements, and product moves mentioning RedPrairie — open to read from the original sources.

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Market sentiment

What the market is saying about RedPrairie

An AI-synthesized read of the highest-engagement posts about RedPrairie on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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