Redington

About Redington

Redington operates as a comprehensive supply chain solutions provider for the technology and mobility sectors, functioning as a critical intermediary between major global brands and a vast network of channel partners. Initially incorporated in 1961 and commencing full operations in 1993, the company was co-founded by R. Srinivasan. An alumnus of Madras University and IIM-Ahmedabad, Srinivasan applied his professional experience from companies like Reader's Digest and Coca-Cola, as well as a stint in Indonesia, to identify a market opportunity in specialized trade for personal computer components. He founded Redington in Singapore in the early 1980s before establishing its presence in Chennai, India, in 1993 to capitalize on the country's economic liberalization.

The firm's business model is centered on a principal-to-principal basis, where it purchases technology products in bulk from manufacturers and distributes them to resellers, system integrators, and retailers. Redington Gulf FZE, its subsidiary focused on the Middle East and Africa, was established in 1999 and fully acquired by the group in 2004. This division serves over 15,000 customers across 27 countries in the MEA region, generating significant revenue and solidifying its position as a leading distributor. The company's client base includes over 290 international brands, and it serves more than 38 emerging markets through a network of over 12,000 channel partners.

Redington's service portfolio is extensive, encompassing the distribution of IT products like PCs, networking equipment, software, and enterprise solutions, alongside consumer and lifestyle products such as telecom devices and digital printing machines. The company acts as a distributor for premier brands including Apple, Dell, HP, Microsoft, and Samsung. Beyond simple distribution, Redington provides a suite of value-added services. These include logistics, warehousing, supply chain consulting, after-sales support, and financial services through its NBFC, EasyAccess, which finances channel partners. The company has also expanded into modern technology domains, offering cloud services, big data analytics, AI, and cybersecurity solutions, often through strategic partnerships. Recent initiatives include the launch of an AWS Marketplace as a Practice and an expansion of its Managed Extended Detection and Response (MXDR) solution.