Redegal

About Redegal

Founded in 2004 by Jorge Vázquez and Rocío Veiga, Redegal S.A. operates as a comprehensive digital agency focused on generating online business for its clients. Jorge Vázquez, with a background in Computer Engineering from the University of Vigo and an EMBA from the University of Barcelona, started the company at age 22 in his hometown of Ourense, Spain. Initially a software development and computer engineering services firm, Redegal pivoted its strategy in response to major technological shifts. The 2007 launch of the iPhone prompted the company to pioneer mobile application development. By 2010, witnessing the rise of major brands in e-commerce, the firm strategically specialized in developing online stores and digital business strategies.

Redegal offers a holistic suite of services that integrate technology and business strategy, functioning as both a digital development and marketing consultancy. The company's revenue model is based on providing these services, which include e-commerce and web development, mobile app creation, digital marketing, content strategy, SEO, and online advertising management. A key differentiator is its proprietary data-driven solution, Binnacle, which provides clients with advanced analytics to inform business decisions. Serving a diverse client base of over 100 companies across sectors like fashion, retail, banking, and food, Redegal has delivered solutions for notable brands such as Adolfo Domínguez, ABANCA, and McCain Foodservice. The firm's business is split evenly between e-commerce development services and digital marketing services.

Headquartered in Ourense, Spain, Redegal has grown from a small team to over 130 employees and has achieved significant international expansion, establishing a strong presence in Mexico and serving clients across nine countries. The company's growth trajectory includes doubling its team from 20 to 50 people in 2014 and achieving a turnover of 6 million euros by 2018. It is now a publicly-traded company on the BME Growth market under the ticker RDG, with a trailing twelve-month revenue of $9.9 million as of December 2023. The move to the public market was a strategic decision to enhance internal processes, gain access to real-time data, and finance further organic and inorganic growth.