RED MAKER

TOKYO ESPORTS GATE, INC., which has subsequently changed its name to TEG株式会社 (TEG, Inc.) and then to RED MAKER株式会社, is an entertainment company focused on the esports market. It was founded in December 2020 by Yasuo Hara, who serves as the President and CEO. Hara has a background that includes roles in HR, business planning, and new business development at Recruit, followed by experience leading a firm involved in facility development and asset management before establishing the company.

The company's core operation is the management of Japan's largest esports theme park, "RED° TOKYO TOWER," which opened in April 2022 within the iconic Tokyo Tower. This facility, spanning approximately 5,600 square meters, serves as the main platform for the "RED°" brand and is designed to attract not only core esports fans but also a broader audience of teenagers and young adults. The park features a variety of attractions, including areas for playing the latest video games, retro games, VR experiences, and board games. A key feature is the main arena equipped with large LED screens and XR technology for hosting esports tournaments, music concerts, and other live entertainment events.

TEG's business model encompasses real and digital platform operations, event production, and consulting. Revenue is generated from admission tickets to RED° TOKYO TOWER, which grant access to most attractions, as well as from food and beverage sales at its "RED° SHOKUDO" and merchandise from its official shops. The company aims to create a comprehensive entertainment economic zone, the "RED° Economic Zone." This includes expanding its physical footprint with new facilities in Asia and other regions, while also developing a digital platform that incorporates NFTs, a metaverse, and community-building services. In May 2023, the company announced it had raised approximately JPY 3.7 billion in a Series A funding round to fuel this expansion.

Keywords: esports park, entertainment facility, digital entertainment, RED° TOKYO TOWER, physical esports, live events, virtual reality, XR technology, Japanese culture, fan community, IP collaboration, theme park operator, location-based entertainment, metaverse development, NFT gallery