Recurrency

Recurrency provides an Enterprise Resource Planning (ERP) automation platform specifically designed for wholesale distributors and B2B retailers. Founded in 2018 by Sam Oshay and headquartered in San Francisco, the company aims to modernize the distribution industry's software infrastructure. Oshay's background is deeply rooted in the distribution world; he is a third-generation member of a family involved in the wholesale business since his grandfather started a hardware distributorship in 1952. This firsthand experience with the inefficiencies of legacy ERP systems—such as cumbersome interfaces, slow processing, and manual workflows—inspired the creation of Recurrency.

The company operates in the multi-trillion dollar U.S. distribution market, targeting businesses that rely on ERP systems for managing critical operations like purchasing, inventory, sales, and accounting. Recurrency's business model is centered on providing a software-as-a-service (SaaS) solution that acts as an intelligent layer on top of a client's existing legacy ERP system. This approach allows for rapid deployment, with integration possible in as little as one day, minimizing disruption. Revenue is generated through recurring subscription fees for access to its platform.

Recurrency's platform leverages artificial intelligence and machine learning to automate and enhance key workflows. It offers three core product suites: Recurrency Sales, Recurrency Purchasing, and a dynamic pricing tool. The Sales module provides intelligent recommendations for upselling and reorders, helping sales representatives increase order value and improve customer retention. The Purchasing tool offers advanced demand and lead-time forecasting to optimize inventory, prevent stockouts, and streamline purchase order generation. The platform's features also include predictive analytics, typo-tolerant search, and reporting dashboards to identify missed opportunities. By automating these processes, Recurrency helps distributors increase revenue, improve profit margins, and boost team productivity.

The company has secured significant financial backing to fuel its growth. After participating in the Y Combinator accelerator in the summer of 2020, Recurrency raised a $125,000 seed round. This was followed by a substantial $22 million Series A round in February 2023, led by Bessemer Venture Partners, with participation from investors like Lachy Groom, Elad Gil, and Sequoia Capital. This funding is aimed at expanding the product offerings, scaling the team, and increasing market reach.

Keywords: ERP automation, wholesale distribution software, B2B retail technology, supply chain software, inventory management AI, demand forecasting, dynamic pricing, sales automation, purchasing optimization, legacy ERP integration, distributor tools, revenue automation, predictive analytics, Sam Oshay, Bessemer Venture Partners, Y Combinator, AI for distributors, margin optimization, sales recommendations, order management, intelligent search, supply chain modernization, warehouse automation, procurement software