Recast

About Recast

Recast is a fintech company that provides a payment and distribution solution designed for the digital content economy. Founded in 2018 by Andy Meikle, the company initially launched as a subscription-free, over-the-top (OTT) sports streaming platform headquartered in Edinburgh. The platform allowed fans to watch live and on-demand sports using micropayments, gaining partnerships with major clubs like Manchester City and Inter Milan. Prior to Recast, Meikle founded the digital sports platform Sportlobster, which featured partners such as Cristiano Ronaldo and the NBA. In September 2023, Recast's original iteration, Recast Sports Limited, entered administration after a key funding commitment failed to materialize, leading to significant cashflow challenges. However, in October 2023, the company's assets were acquired by Content Technology Partners (CTP), a venture backed by founder Andy Meikle and investors including former Manchester United executive vice-chairman Ed Woodward. This acquisition led to a strategic pivot. The company relaunched in late 2023, shifting its focus from being a content destination (RecastTV) to providing the underlying payment and syndication technology for creators and publishers. The core of the revitalized business is RecastPay, a universal media wallet and credit-based ledger system. This technology enables content owners to monetize any form of digital media—including videos, articles, and podcasts—through direct-to-consumer microtransactions, with prices ranging from £0.01 to £100. The platform is designed to be integrated into third-party websites and applications via APIs, allowing publishers to embed a paywall and earn from syndication. Its system supports instant, automated multi-party revenue splits between creators, publishers, and affiliates who share the content. For consumers, it offers a pay-as-you-go model without requiring a subscription, aiming to combat subscription fatigue.