Rebel Girls

The company's breakthrough came in 2016 with a Kickstarter campaign for its first book, which became the most crowdfunded original book in history at the time, raising over $1.2 million against a $40,000 goal. This success established the company's primary business model, which centers on publishing books featuring one-page biographies of influential women throughout history, aimed at a Generation Alpha audience. Revenue is generated through the sale of these books, which have sold over 11 million copies in more than 60 languages, as well as through merchandise, a premier subscription-based app, and live events. The business-to-consumer model is augmented by partnerships with major brands like Nike and Google for specific content collaborations.

As a certified B Corporation, Rebel Girls has expanded its content delivery beyond print. It produces an award-winning podcast with millions of downloads and is developing content for television and live theater. The core product remains the book series, which presents stories of diverse women from various countries and professions, from scientists to artists, in an accessible format for children. Each story is paired with an original illustration. In 2019, Francesca Cavallo departed from the company, and Jes Wolfe later took on the role of CEO, having previously been on the board. The company has secured significant investment, including a Series A funding round, to fuel its expansion into a comprehensive media experience.