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Realty Mogul

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Online marketplace for real estate, connecting borrowers and sponsors to accredited and institutional investors

Los Angeles, United StatesFounded 2012Fintech
Valuation $0–100M Latest valuation · 2016
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Realty Mogul

Realty Mogul operates as an online crowdfunding platform focused on real estate, connecting investors with a variety of property-based investment opportunities. The company was founded in 2012 by Jilliene Helman and Justin Hughes and is headquartered in Los Angeles, California. Helman, the CEO, conceived the idea while working in wealth management at Union Bank, where she observed that the wealthiest clients consistently invested in real estate to generate passive income. This insight, combined with the passing of the JOBS Act in 2012, prompted her to partner with Hughes to launch the platform in 2013, aiming to make real estate investing more accessible. Helman's background includes underwriting over $5 billion in real estate and holding several financial licenses, while Hughes has a background in real estate, FinTech, and entrepreneurship.

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The platform serves both accredited and non-accredited investors, offering a pathway to invest in commercial, residential, and industrial real estate. The business model hinges on providing a marketplace for pre-vetted real estate investments. For non-accredited investors, Realty Mogul provides two non-traded Real Estate Investment Trusts (REITs): the Income REIT and the Apartment Growth REIT, with a minimum investment of $5,000. Accredited investors have additional access to individual private placements, which typically require minimums between $25,000 and $50,000. The company generates revenue through various fees, including asset management fees for its REITs (1-1.25%), organizational costs, and servicing fees.

Realty Mogul's product offerings encompass a spectrum of investment types, including equity, preferred equity, and debt investments. These are spread across diverse property types such as multifamily apartment buildings, office spaces, retail centers, and industrial facilities. A key feature is the platform's due diligence process, where less than 1% of reviewed deals are listed. This process includes background checks on sponsors, analysis of market demographics and economic trends, and in-person property visits by the Realty Mogul team. For investors, the platform provides detailed information, including financial projections and market analysis, to support their investment decisions. The company also facilitates 1031 exchange investments, allowing for tax-deferred exchanges into a selection of vetted properties.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
Los Angeles, United States
Sector
Fintech

Latest news

Press, funding announcements and product moves mentioning Realty Mogul.

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Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Microsoft for Startups
  • Techstars
  • Voivoda Ventures
  • Tibor Nagy
  • David S. Rose

Series A4 investors entered at this stage

Team profiled 50 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States97.1%
🇨🇦 Canada2.9%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Realty Mogul on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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