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Realty Mogul
Online marketplace for real estate, connecting borrowers and sponsors to accredited and institutional investors
About Realty Mogul
Realty Mogul operates as an online crowdfunding platform focused on real estate, connecting investors with a variety of property-based investment opportunities. The company was founded in 2012 by Jilliene Helman and Justin Hughes and is headquartered in Los Angeles, California. Helman, the CEO, conceived the idea while working in wealth management at Union Bank, where she observed that the wealthiest clients consistently invested in real estate to generate passive income. This insight, combined with the passing of the JOBS Act in 2012, prompted her to partner with Hughes to launch the platform in 2013, aiming to make real estate investing more accessible. Helman's background includes underwriting over $5 billion in real estate and holding several financial licenses, while Hughes has a background in real estate, FinTech, and entrepreneurship.
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The platform serves both accredited and non-accredited investors, offering a pathway to invest in commercial, residential, and industrial real estate. The business model hinges on providing a marketplace for pre-vetted real estate investments. For non-accredited investors, Realty Mogul provides two non-traded Real Estate Investment Trusts (REITs): the Income REIT and the Apartment Growth REIT, with a minimum investment of $5,000. Accredited investors have additional access to individual private placements, which typically require minimums between $25,000 and $50,000. The company generates revenue through various fees, including asset management fees for its REITs (1-1.25%), organizational costs, and servicing fees.
Realty Mogul's product offerings encompass a spectrum of investment types, including equity, preferred equity, and debt investments. These are spread across diverse property types such as multifamily apartment buildings, office spaces, retail centers, and industrial facilities. A key feature is the platform's due diligence process, where less than 1% of reviewed deals are listed. This process includes background checks on sponsors, analysis of market demographics and economic trends, and in-person property visits by the Realty Mogul team. For investors, the platform provides detailed information, including financial projections and market analysis, to support their investment decisions. The company also facilitates 1031 exchange investments, allowing for tax-deferred exchanges into a selection of vetted properties.
At a glance
- Founded
- 2012
- Headquarters
- Los Angeles, United States
- Sector
- Fintech
Latest news
Press, funding announcements and product moves mentioning Realty Mogul.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Microsoft for Startups
Techstars
Voivoda Ventures- TNTibor Nagy
David S. Rose
Series A4 investors entered at this stage
Canaan
Sorenson Capital
Target Global
Pelion Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
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