Reality Plus

About Reality Plus

Reality+, established in 2017, operates as a Web3 company that develops immersive online experiences through blockchain gaming and metaverse projects. The firm, formerly known as Reality Gaming Group, was co-founded by Tony Pearce, who serves as CEO and has a background in the video game industry, emphasizing partnerships with major brands to attract large player bases.

The company's business model centers on creating bespoke Web3 strategies for global brands, enabling them to engage with fans and establish new revenue streams. This involves developing products like non-fungible token (NFT) marketplaces and metaverse experiences on their proprietary blockchain platform. Revenue is generated through these brand partnerships and the sale of digital assets. Reality+ aims to make Web3 accessible by simplifying the user experience, for example, by creating a blockchain wallet for users with just an email and password, without explicitly mentioning technical terms like 'NFT' or 'blockchain' to the end-user.

A significant portion of Reality+'s work involves collaborations with major intellectual properties. They partnered with BBC Studios to create "Doctor Who: Worlds Apart," a digital collectible card game where players can own and trade cards as NFTs. This project, which has been in development since 2020, allows fans to collect digital cards from the show's extensive history and use them in a free-to-play tactical game. Another key partnership is with ITV Studios for the "Thunderbirds" franchise, which led to the creation of the "Thunderbirds: International Rescue Club." This Web3 experience allows fans to buy and trade officially licensed NFT artworks and participate in metaverse events within The Sandbox, such as completing missions on a virtual Tracy Island. The company has also worked with brands like Top Gear and Paul Frank to bring their IPs into the metaverse.