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Readly

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A mobile app offers thousands of magazines and journals in one place

Stockholm, SwedenFounded 2012eCommerce & Marketplaces
Valuation $180M Market cap · 2025
Revenue $50–100M Latest reported FY
EBITDA $11M Latest reported FY
Total funding $10–50M Disclosed equity funding

About Readly

Readly is a digital subscription service that provides users with unlimited access to thousands of magazines and their back issues through a single subscription. The company operates in the digital publishing market, catering primarily to individual consumers who enjoy reading magazines on various topics such as politics, business, health, science, society, and entertainment.

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The business model of Readly is based on a subscription service. Users pay a monthly fee to gain access to a vast library of magazines, which they can read on their smartphones, tablets, or computers. This model is advantageous for both consumers and publishers. Consumers benefit from the convenience and cost savings of having multiple magazines in one place, while publishers gain increased visibility and readership through the platform.

Readly makes money through its subscription fees. By offering a wide range of magazines from over 300 publishers, the company attracts a diverse audience, ensuring a steady stream of revenue. Additionally, the platform's availability on major app stores enhances its accessibility, making it easier for users to discover and subscribe to the service.

In summary, Readly is a digital magazine subscription service that offers unlimited access to thousands of magazines for a monthly fee. It serves individual consumers who enjoy reading a variety of topics and helps publishers increase their readership. The company operates in the digital publishing market and generates revenue through subscription fees.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
Stockholm, Sweden
Listing
IPO 2020
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Zouk Capital

Series A2 investors entered at this stage

  • Hermes GPE
  • Swedbank Robur

Series B and later1 investor entered at this stage

  • AP3
Employees mapped 88 incl. 2 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 18 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇸🇪 Sweden73.4%
🇩🇪 Germany12.7%
🇬🇧 United Kingdom7.6%
🇵🇱 Poland2.5%
🇫🇷 France1.3%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Readly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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