COMPANY PROFILE

ReacTV

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Experience of their founder, the inventor of the reactive advertising process itself

Seminole, United StatesFounded 1999Marketing

Valuation $50–100M Last recorded · 1999

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About ReacTV

ReacTV operates in the interactive television market, providing a platform that enhances viewer engagement through real-time participation and personalized content. The company serves broadcasters, advertisers, and viewers by offering tools that allow for interactive experiences during live TV shows and events. ReacTV's business model revolves around partnerships with broadcasters and advertisers who seek to increase viewer engagement and gather real-time data on audience preferences. The company generates revenue through subscription fees from broadcasters and advertising fees from brands that utilize its interactive features. By leveraging advanced technology, ReacTV aims to transform traditional TV viewing into an interactive and personalized experience, thereby increasing viewer retention and satisfaction.

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At a glance

Status: Operational
Founded: 1999
Headquarters: Seminole, United States
Employees: 4
Open positions: None listed
Dealroom signal: 51.9/100
Industry: Marketing
Sub-industry: Adtech
Sector: Marketing, Adtech, Advertising, Branding
Client focus: b2b
Links: Website LinkedIn X

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Nov 1999	$10M	$40M	The E.W. Scripps Company	—

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Growth signals

ReacTV website traffic

Latest recorded traffic for ReacTV is 120 monthly website visits, down 50% over the last three months. ReacTV's team grew 0% over the past year.

Latest monthly visits120 3-month web change-50% 1-year team growth0%

Monthly website visitsOct 2017–Mar 2026

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