Reaction

About Reaction

Based in Calgary, Canada, Reaction Software Inc. operates as a specialized software development and design consultancy founded by Todd Reed. Mr. Reed, a software developer with over three decades of experience, has been associated with the company name since as early as 1999. His journey into software began around 1982 and culminated in a Master of Science in computer science, followed by a career focused on startups and consulting, where he could contribute across various levels. The firm's history includes the development of proprietary applications, such as 'Express Sync' for Palm devices in the late 1990s and the iOS word game 'That Word,' initially released in 2009.

The business functions primarily on a contract basis, offering its expertise to a range of clients. Revenue is generated through these consulting engagements and supplemented by sales of its own applications. The company's service offerings are centered on native application development for Apple's iOS and tvOS platforms. This core competency is augmented by capabilities in user interface and user experience (UI/UX) design. Reflecting the evolution of technology, the firm also utilizes C++14 and Python 3 for more complex projects involving imaging processing, computer vision, and machine learning.

Reaction Software Inc.'s portfolio demonstrates a capacity for handling significant development tasks. A notable project involved acting as the lead developer for the Kidoodle.TV application on iOS and tvOS, a video streaming service described as a "Netflix for kids". This engagement required a near-total redesign and reimplementation of the app to enhance performance and add new features. Another key project was for SERVIZ Inc., an online platform for home services. For this client, Reaction Software contributed to the development of a merchant-facing iPad application, where it architected and implemented a critical framework for real-time data synchronization between the app and a server.