Rare Earths Americas

About Rare Earths Americas

Rare Earths Americas (REA) is a critical minerals exploration and development company established to create a secure rare earth supply chain for Western nations, focusing on assets in the United States and Brazil. The company launched in August 2025 following a successful A$25 million (approximately US$16 million) private fundraising round. The company is led by CEO Donald Swartz.

REA's business model centers on the exploration and development of high-grade rare earth element (REE) deposits, which are crucial for high-tech industries such as defense, clean energy, electric vehicles, and robotics. The company's strategy is to identify and advance projects with favorable geology and strategic locations to provide an alternative to the current market, which is heavily dominated by China. This move aligns with a broader geopolitical shift and US government initiatives aimed at securing domestic and allied supply chains for critical materials.

The company's portfolio includes several key projects. In the United States, the flagship is the Foothills project in Georgia, a discovery on private land with reported high grades of up to 41.3% Total Rare Earth Oxides (TREO), including significant concentrations of heavy rare earths used in high-performance magnets. Its location offers logistical advantages, including access to low-cost power and potentially streamlined permitting. In Brazil, REA holds the Alpha and Constellation projects, which together are estimated to contain over one billion tons of ionic clay rare earth mineralization. These deposits are rich in heavy rare earths like dysprosium and terbium, which are vital for permanent magnets. The company is also exploring the Homer Project in Brazil for rare earth and niobium discoveries.