COMPANY PROFILE

Rally

An open network that enables creators to launch vibrant and independent economies with their communities powered by the Ethereum blockchain

San Francisco, United StatesFounded 2020Fintech

Valuation $100–250M Last recorded · 2021

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $50–100M Disclosed equity funding

Unlock exact values

About Rally

Rally.io is a pioneering platform designed to empower creators and their communities through the use of digital assets, specifically creator Coins and NFTs (Non-Fungible Tokens). The company operates in the creator economy market, which includes artists, influencers, and other content creators who have dedicated followings. Rally.io provides these creators with the tools to build and manage their own digital economies, allowing them to engage more deeply with their communities.

Read full description

The business model of Rally.io is straightforward and user-friendly. Creators can easily mint their own Coins without needing any prior knowledge of cryptocurrency. These Coins can be purchased by fans using a credit card, making the process accessible to a broad audience. The Coins can then be used within the creator's ecosystem for various purposes, such as purchasing exclusive content, merchandise, or gaining access to special events.

Rally.io also supports the creation and sale of NFTs, which are unique digital assets verified on the blockchain. These NFTs can serve multiple functions, from granting admission to events to selling unique pieces of digital art. By offering these digital assets, Rally.io enables creators to reward their communities and foster deeper engagement.

The company makes money through transaction fees and possibly through premium services offered to creators. However, Rally.io emphasizes that there are no hidden fees or changing rules, giving creators full control over their digital economies.

In summary, Rally.io is a secure, user-friendly platform that allows creators to monetize their work and engage with their communities in innovative ways. It operates in the creator economy market, serving artists, influencers, and content creators by providing them with the tools to create and manage their own digital assets.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2020
Headquarters: San Francisco, United States
Employees: 80
Open positions: None listed
Dealroom signal: 92.3/100
Industry: Fintech, Media
Sub-industry: Crypto and DeFi, Content production, Social media
Sector: Fintech, NFT, Crypto and Web3, Hard Tech, creator economy
Technology: Blockchain
Business model: Marketplace & ecommerce
Client focus: b2b, b2c
Investment activity: 1 company, latest Feb 2022
Capital deployed: $10M
Preferred round: SERIES A
Links: Website LinkedIn X

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

2 recorded events

1 token-sale event is listed separately and excluded from the company funding total.

Deal type	Date	Amount	Valuation	Investors	Source
ICOToken sale	Aug 2021	$50M	—	Undisclosed	—
EARLY VCOther financing	Apr 2021	$57M	$228M	Battery Ventures · Andreessen Horowitz · Canaan · Green Bay Ventures	—

Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021		—

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Rally website traffic

Latest recorded traffic for Rally is 2.9K monthly website visits, up 70.6% over the last three months. Rally's team grew 25% over the past year.

Latest monthly visits2.9K 3-month web change+70.6% 1-year team growth+25%

Monthly website visitsAug 2020–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
DODoodlesA community driven collectible nft project by burnt toast, poopie cat, and tulip	Miami, United States	Operational	71	$54M	$704M
FIFoundation Labs, Inc.Using the power of the internet and crypto to bring totally new revenue streams and forms of ownership to art, design, and any creative output	San Francisco, United States	Operational
AAAgora AwardsMarketplace of NFT without intermediaries or commissions, where people can make money with their photos	Barcelona, Spain	Operational
KNKnownOriginKnownOrigin is an artist-driven platform that makes it easy for digital creators to authenticate, showcase and sell the artwork & collectables they produce	London, United Kingdom	Acquired
NINiftysFirst social NFT platform dedicated to bringing digital collectibles to mainstream audiences	Miami, United States	Operational
GEGeerThe B2B NFT Marketplace For Brands & Video Games	San Francisco, United States	Operational
NAnamelessDeveloper of leading API software for the issuance, testing, and sale of non-fungible tokens (NFTs)	United States	Operational
CACalaxyCalaxy - The Open Social Marketplace	Katy, United States	Operational