Raha

About Raha

Raha is a Kuwait-based logistics and e-commerce company that operates an online grocery platform, ShopRaha. Founded in 2022 by serial entrepreneur Saleh Al-Tunaib, the company aims to redefine the grocery market through automation and technology. Al-Tunaib, who previously served as CEO of Oncost and co-founded ventures like the grocery app Baqal and the crowdfunding platform Jaribha, leveraged his industry experience to launch Raha.

The company's core service, ShopRaha, provides a full range of groceries, fresh produce, and household essentials via a mobile application available for iOS and Android. Its business model centers on leveraging technology for efficiency, utilizing Kuwait's first fully automated, temperature-controlled robotics-fulfillment center, developed in partnership with Swisslog. This system uses robots to store, locate, and deliver goods to pick stations, handling both ambient and chilled products, which enhances freshness and operational speed. Revenue is generated from the sale and delivery of groceries, with fees subject to change based on location and order time.

Raha targets online grocery shoppers across all of Kuwait, offering a personalized experience through a smart platform that uses customer data to tailor recommendations, customize orders, and provide features like 'Raha Recipes'. Since its launch, Raha has expanded its business into a multi-sector technology provider, introducing verticals such as btr.tech for logistics consultancy and Smooth Logistics for third-party logistics services. The company has raised a total of $14 million in funding, including a $6.7 million seed round and a $7 million pre-Series A round, to fuel its expansion into Saudi Arabia and the UAE.