R
Raewellness
Rae Wellness | Holistic Wellness for Women | Shine from the Inside Out
About Raewellness
Rae Wellness is a health and wellness startup that specializes in providing a range of dietary supplements designed to support overall well-being. Founded in 2018, the company was born out of a personal frustration with the lack of targeted, effective supplement options available in the market. Rae Wellness aims to fill this gap by offering products that are vegan, non-GMO (genetically modified organisms), and gluten-free, ensuring they cater to a wide array of dietary needs and preferences.
The company primarily serves health-conscious consumers who are looking for high-quality, clean-label supplements to enhance their physical and mental health. These clients are typically individuals who prioritize wellness and are willing to invest in products that align with their values of purity and sustainability.
Rae Wellness operates in the health and wellness market, a rapidly growing sector driven by increasing consumer awareness about the importance of maintaining a healthy lifestyle. The company’s business model is direct-to-consumer (DTC), meaning they sell their products directly through their website, raewellness.co. This model allows them to maintain control over the customer experience and build a loyal customer base.
Revenue is generated through the sale of their supplement products. They also employ a referral program to encourage existing customers to bring in new clients, thereby expanding their market reach. Additionally, Rae Wellness offers a 45-day satisfaction guarantee, which helps build consumer trust and encourages repeat purchases.
In summary, Rae Wellness is a values-driven company that provides high-quality, vegan, non-GMO, and gluten-free supplements to health-conscious consumers. They operate in the growing health and wellness market, using a direct-to-consumer business model to generate revenue and build customer loyalty.
Source: Dealroom company dataKnowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jun 2021 | $9.5M | $38M | M13 · Able Partners · Powerplant Ventures · Victress Capital | — |
| EARLY VC✓Equity / VC | Dec 2020 | $8.9M | $36M | M13 | — |
Growth signals
Latest recorded traffic for Raewellness is 7.7K monthly website visits, down 12.5% over the last three months. Raewellness's team grew 0% over the past year.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
M13- APAble Partners
Powerplant Ventures
Victress Capital
Other known investors4 additional known investors
Greer Tessler
Plus Capital- TBTina Bou-Saba
Visible Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Raewellness on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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