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Raewellness

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Rae Wellness | Holistic Wellness for Women | Shine from the Inside Out

Minneapolis, United StatesFounded 2019Food
Valuation $50–100M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Raewellness and the history behind them.

About Raewellness

Rae Wellness is a health and wellness startup that specializes in providing a range of dietary supplements designed to support overall well-being. Founded in 2018, the company was born out of a personal frustration with the lack of targeted, effective supplement options available in the market. Rae Wellness aims to fill this gap by offering products that are vegan, non-GMO (genetically modified organisms), and gluten-free, ensuring they cater to a wide array of dietary needs and preferences.

The company primarily serves health-conscious consumers who are looking for high-quality, clean-label supplements to enhance their physical and mental health. These clients are typically individuals who prioritize wellness and are willing to invest in products that align with their values of purity and sustainability.

Rae Wellness operates in the health and wellness market, a rapidly growing sector driven by increasing consumer awareness about the importance of maintaining a healthy lifestyle. The company’s business model is direct-to-consumer (DTC), meaning they sell their products directly through their website, raewellness.co. This model allows them to maintain control over the customer experience and build a loyal customer base.

Revenue is generated through the sale of their supplement products. They also employ a referral program to encourage existing customers to bring in new clients, thereby expanding their market reach. Additionally, Rae Wellness offers a 45-day satisfaction guarantee, which helps build consumer trust and encourages repeat purchases.

In summary, Rae Wellness is a values-driven company that provides high-quality, vegan, non-GMO, and gluten-free supplements to health-conscious consumers. They operate in the growing health and wellness market, using a direct-to-consumer business model to generate revenue and build customer loyalty.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
Minneapolis, United States
Employees
14
Open positions
None listed
Dealroom signal
64.5/100
Industry
Wellness Beauty, Food
Sector
Food

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Jun 2021 $9.5M $38M M13 · Able Partners · Powerplant Ventures · Victress Capital —
EARLY VC✓Equity / VC Dec 2020 $8.9M $36M M13 —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Raewellness website traffic

Latest recorded traffic for Raewellness is 7.7K monthly website visits, down 12.5% over the last three months. Raewellness's team grew 0% over the past year.

Latest monthly visits7.7K 3-month web change-12.5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

  • M13
  • Able Partners
  • Powerplant Ventures
  • Victress Capital

Other known investors4 additional known investors

  • Greer Tessler
  • Plus Capital
  • Tina Bou-Saba
  • Visible Ventures
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Raewellness on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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