Radiate Media

About Radiate Media

Radiate Media operates as a provider of hyper-local content, traffic information, and advertising solutions for media partners and businesses across the United States. The company's history is linked to serial entrepreneur Chris Rothey, who has a significant background in mobile technology, geolocation, and advertising. His journey includes co-founding Traffic.com, which focused on creating a nationwide traffic content feed and was later acquired by NAVTEQ. Subsequently, Rothey became the CEO of Radiate Media, a venture he initiated through a spinout of assets from Nokia, where he had been a Vice President. A major milestone in the company's trajectory occurred in December 2016, when Global Traffic Network (GTN) acquired Radiate Media's assets, which were then rebranded as US Traffic Network (USTN).

The company's business model is centered on connecting businesses with local customers through three primary channels: on-air, online, and mobile. For its on-air operations, Radiate Media partners with a vast network of radio and TV stations, covering a substantial portion of the U.S. population. It provides these media partners with traffic and weather reporting, creating sponsorship opportunities for advertisers to embed their brands within these essential local updates. The online segment revolves around a digital network of local media websites where it offers banner advertising and proprietary 'Storefronts'—SEO-enhanced microsites within a local online 'Marketplace'. This marketplace functions as a business directory, aiming to turn media partner sites into community hubs. All content and advertising solutions are mobile-optimized to ensure reach to consumers on the go.

A key product was Radiate360, an integrated marketing platform launched in 2013 designed for hyper-local businesses. This platform provided a suite of tools that allowed businesses to establish an online presence, manage their social media and online directory listings, and execute promotional campaigns across digital, mobile, and radio channels from a single interface. It was engineered to bridge traditional and new media, offering a simplified marketing solution for small business owners to connect with their local customer base. Radiate360 was made available to businesses through channel partners within Radiate Media's network of over 2,600 media organizations.