Quofore

About Quofore

In the late 1990s, as the world was on the cusp of a mobile revolution, a company called Quofore was established to tackle a specific business need. Founded in 1998, the company focused on building software for the people who weren't sitting behind a desk—the field sales and marketing representatives of consumer goods companies. Their product was a mobile solution designed to bring the power of data to the retail front lines. This meant giving field reps access to customer details, promotional campaigns, and order history, all on a handheld device. Quofore built a suite of tools for the enterprise. They offered applications for sales and merchandising, and another for field audits, which allowed for tasks like checking prices or ensuring promotional displays were set up correctly. The goal was to optimize retail execution for major clients, which grew to include global corporations like Procter & Gamble and Unilever. The company operated internationally, with offices from Atlanta to Sydney, serving customers in over 40 countries. The company's journey reached a significant milestone in the fall of 2012. On October 23, Quofore was acquired by AFS Technologies, a major provider of software for the consumer packaged goods industry. The move was strategic, designed to strengthen AFS's position in the market by integrating Quofore's leading mobile solutions. The acquisition marked the end of Quofore's independent run, absorbing its specialized technology into a larger enterprise platform and expanding its reach across the global market.