Quitoque

About Quitoque

Quitoque operates within the French food-tech market, providing a meal kit delivery service. The company was founded in 2014 by Grégoire Roty, Etienne Boix, and Céline Nguyen. The founding trio, who met during their studies, combined their skills in business and culinary arts to launch the venture. Roty and Boix are alumni of NEOMA Business School, while Nguyen is a chef. The initial idea was to introduce customers to global cuisines, with the founders handling early deliveries themselves via bicycle and scooter.

The business functions on a subscription-based model where customers receive a weekly box containing pre-portioned ingredients and corresponding recipe cards. This model is designed to simplify home cooking for its client base, which primarily consists of active urban individuals and families seeking convenient and balanced meal solutions. Quitoque's revenue is generated directly from these subscriptions, with pricing structured per person, per meal. The service aims to replace daily grocery shopping by offering varied and easy-to-prepare meals that can be made in about thirty minutes.

The service features a weekly rotation of recipes developed in-house. A key aspect of the offering is the focus on high-quality, seasonal produce, with a preference for French-sourced ingredients and a commitment to reducing food waste through precise portioning. Meats are 100% French, and the company prioritizes products from sustainable agriculture. In a significant milestone, French retail giant Carrefour acquired a majority stake in Quitoque in March 2018, aiming to bolster its position in the food-tech industry and expand its e-commerce offerings. Despite the acquisition, Quitoque's founding team remained at the helm to continue the company's development.