Pyxis

Pyxis, which now operates as Pixis, is a technology firm providing a codeless artificial intelligence infrastructure geared towards marketing professionals. The company was established in 2017 by Shubham A. Mishra, Vrushali Prasade, and Harikrishna Valiyath, who were all dropouts from the Birla Institute of Technology and Science (BITS) Pilani. Mishra serves as the Global CEO, Prasade as the Chief Technology Officer, and Valiyath as the Chief Business Officer. The founders' journey began in college, where they collaborated on various academic projects, which cultivated a shared interest in applying AI to solve business challenges. Prior to Pixis, Mishra and Prasade co-founded Absentia Virtual Reality, where they developed a disruptive tech stack for game developers, showcasing their early entrepreneurial spirit and expertise in AI-driven solutions.

The company operates in the marketing technology (MarTech) market, providing a suite of AI-powered tools that automate and enhance marketing campaigns. Its business model is centered on a subscription-based service (SaaS), granting clients access to its platform. Pixis serves a global clientele of over 200 brands, including prominent names like HDFC Bank, Bajaj Auto, Swiggy, and DHL. The platform is designed to assist marketing teams in making data-driven decisions without needing to write any code.

The core offering is a codeless AI infrastructure featuring over 200 proprietary AI models. This platform provides tools for creative automation, actionable marketing analytics, customer targeting, and performance optimization. A key feature is its generative AI-powered creative studio, which allows brands to produce photorealistic 3D images and videos from simple text prompts. This capability is integrated with campaign optimization, embedding contextual data into the creative generation process. The platform aims to make marketing more efficient by automating repetitive tasks, allowing marketers to focus on strategy. Since its inception, Pixis has secured a total of $209 million in funding through several rounds, including a $7 million Series A in 2020, a $17 million Series B in 2021, a $100 million Series C in 2022, and an $85 million Series C1 round in 2023. These funds are being utilized to enhance its AI capabilities, expand globally, and further invest in research and development.

Keywords: codeless AI, marketing technology, MarTech, creative automation, performance marketing, AI marketing, generative AI, ad optimization, customer targeting, marketing analytics, data-driven marketing, SaaS, digital advertising intelligence, Shubham A. Mishra, Vrushali Prasade, Harikrishna Valiyath, BITS Pilani, marketing campaign optimization, creative asset generation