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PUSH GAMING

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A games studio that produces quality HTML5 game content for online and mobile casinos

London, United KingdomFounded 2010Consumer Services
Valuation $10–25M Last recorded · 2018
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for PUSH GAMING and the history behind them.

About PUSH GAMING

Founded in 2010 by James Marshall and Winston Lee, Push Gaming is a London-based developer of online casino games. The company initially focused on porting land-based casino games to the online market, releasing its first licensed games in 2012. A significant shift occurred in 2013 when the firm transitioned to developing its own games using HTML5 technology, ensuring cross-platform compatibility for mobile, desktop, and tablet devices. This move culminated in the launch of their first internally developed HTML5 titles in 2015.

Push Gaming operates on a B2B model, supplying its game portfolio to over 200 online casino operators globally, including major players like LeoVegas, Casumo, and William Hill. The company's revenue is generated through partnerships with these operators. A key milestone was the 2020 acquisition of Game Server Integrations (GSI), which provided Push Gaming with its own Remote Gaming Server (RGS) platform. This acquisition transformed the company from purely a game studio into a full-service B2B gaming supplier, giving it complete control over its technology, development, and distribution. In 2023, LeoVegas Group, a subsidiary of MGM Resorts International, acquired a majority stake in Push Gaming, although the company continues to operate as an independent entity with its co-founders remaining in leadership roles.

The company's product portfolio consists of over 30 high-quality slot games known for their engaging themes, detailed graphics, and player-centric features. Adhering to a "Players First" philosophy, Push Gaming emphasizes quality over quantity, creating titles that are recognized for their high return-to-player (RTP) percentages, often exceeding the industry average. Their games are developed in HTML5, making them fully compatible with iOS and Android devices. Signature titles include "Jammin' Jars," "Razor Shark," "Wild Swarm," and "Big Bamboo." The studio is noted for introducing distinctive game mechanics like the Cluster Link feature, which allows for wins by connecting symbols in clusters, and the high-volatility gameplay that caters to players seeking significant wins.

Source: Dealroom company data

At a glance

Founded
2010
Headquarters
London, United Kingdom
Sector
Consumer Services
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • AGOF Investments
Employees mapped 248 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 21 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
12 countries with
team presence
🇬🇧 United Kingdom43.3%
🇵🇱 Poland24.1%
🇲🇹 Malta11.2%
🇺🇦 Ukraine8%
🇪🇸 Spain7%
Top 5 of 12 shown
Web traffic by country
90K monthly visits
across markets
🇧🇷 Brazil21.6%
🇬🇧 United Kingdom15%
🇹🇷 Turkey5.7%
🇺🇸 United States5.3%
🇸🇪 Sweden4.8%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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